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Huawei Unveils the Most Powerful Mate Line-up Ever with the Mate 40 Series

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Huawei Consumer Business Group (BG) today from London, UK bolstered its product line-up with the advanced HUAWEI Mate 40 Series, the latest revolutionary flagship smartphones that empower users to leap further ahead. Showcasing the pinnacle of Huawei technology, the new Series reinforces Huawei’s dedication to innovation and its unrelenting determination to create the best Mate ever.

The HUAWEI Mate 40 Series has the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations of Mate Series devices and now the latest flagship smartphones take Mate to new heights with the best technology in the industry. From powerful performance to unique user interactions, everything about the HUAWEI Mate 40 Series has been fine-tuned to provide the most exciting smartphone experience possible. HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ incorporate the world’s first 5 nanometer 5G SoC, Ultra Vision Cine Camera system and the iconic Space Ring Design, as well as a smarter, more attentive digital experience.

Richard Yu, Executive Director and CEO of Huawei Consumer BG said: “Each year the HUAWEI Mate Series brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation. In these unprecedented times, we remain committed to creating a better future, with innovative technology that delivers a positive and meaningful impact on the lives of consumers. In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world.

 

Leap further ahead with the iconic Space Ring Design

Marrying iconic design with innovative technology, HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are informed by the design principle that form manifests function. The uncompromised design of the HUAWEI 88° Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold. The handsets also offer IP 68 dust and water resistance, a choice of both virtual and physical volume controls and enhanced mistouch prevention algorithms.

Objects of sheer beauty, the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ devices carry a small front camera cut-out, which is packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera and Smart Gesture Control.

Turn the devices over and you will see that the HUAWEI Mate 40 Series adopts the Space Ring Design, an evolution of the HUAWEI Mate Series’ iconic circular and symmetrical design. HUAWEI Mate 40 and HUAWEI Mate 40 Pro are available in Black and White, as well as an enchanting Mystic Silver, a finish with a colour-shifting effect that evokes the mysteries of the unseen. There are also two vegan leather variants, Yellow and Green. Meanwhile, HUAWEI Mate 40 Pro+ features an exquisite nano-tech ceramic back panel available in two iconic colours: Ceramic White and Ceramic Black.

Leap further ahead with Kirin 9000 setting a new standard for performance

Huawei Mate 40

Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operations with ease. Embedded in HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+, the Kirin 9000 is the most sophisticated 5nm 5G SoC available, delivering vastly improved performance and power efficiency over its predecessor. For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors[1], making it the densest and most full-featured 5G SoC to date. The powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level.

The 24-core Mali-G78 GPU in HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ is the most powerful GPU ever seen on a Huawei device. This delivers advanced graphics performance and is complemented by an amazing audio visual experience for immersive gaming. The 90Hz display works together with 240Hz touch sampling rate for greater responsiveness and now provides haptic feedback to correspond with the visual experience. This entertainment set-up is completed with dual stereo speakers to create experiences with super bass stereo.

The HUAWEI Mate 40 Series is also equipped with the battery technology that is needed to keep up with the demands of 5G, supporting the fastest iteration of HUAWEI SuperCharge.

Leap further ahead with an all-round imaging system engineered to make photography simple

The camera system on the HUAWEI Mate 40 Series has been co-engineered with Leica to provide the best camera solution possible and sees breakthrough upgrades to the ultra-wide angle lens, powerful high-definition main camera, impressive telephoto camera and more. With the Dual Cine Cameras and Dual Ultra Wide Cameras on HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+, users can capture amazing wide angle videos and images from both the front-and rear-facing cameras.

Huawei Mate 40

When it comes to cinematic videography, the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are unparalleled. The Dual Cine Cameras feature a 3:2 cinema-style shooting ratio sensor. Capturing high quality footage is easier than ever with Steady Shot, while the XD Fusion HDR Video ensures balanced exposure, even when users are capturing with extreme lighting contrast. Other evolutions include Tracking Shot, while Story Creator allows for true cinematic effects. Background music, filters and effects can also be added with ease. Not neglecting audio, HUAWEI Mate 40 Series features Audio Focus, Audio Zoom, and dual stereo speakers.

The Ultra Wide Cine Camera now offers an even wider field of view, as well as richer detail, improved low light performance and distortion correction algorithms, allowing users to capture beautiful expansive landscapes, while the Super Sensing Wide Camera provides true high definition shots. Image quality has been further enhanced with Full Pixel Octa PD AutoFocus. Improved distortion correction targets the face, body and limbs, making the ultra-wide angle lens useful in more scenarios than ever. HUAWEI Mate 40 Pro features a Periscope Telephoto Camera to support 10x hybrid zoom and 50x digital zoom, and HUAWEI Mate 40 Pro+ takes it further with a dual-telephoto camera system that enables 20x hybrid zoom and 100x digital zoom.

Huawei Mate 40

The Ultra Vision Selfie Camera on the HUAWEI Mate 40 Series take selfies and videos to new heights with support for 4K capture and the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide. Slow-Motion Selfie adds even more versatility to the front camera by letting users add dramatic flair when documenting their fast-paced actions.

Huawei Mate 40

Leap further ahead with an all new user experience

HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are set to revolutionise how consumers integrate smartphones into their lives with new user-centric features including Smart Gesture Control, which allows total hands-free control of your device. Simply hover your hand over the device to wake it up or navigate your phone by swiping left, right, up and down. There is also an air press gesture for call answering.

A device that is always there for you, the all new dynamic Eyes on Display on HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ can be activated at a glance, with fully customisable interactive displays hosting all the information you need from your phone. The ring of incoming calls can be reduced by making eye contact with your phone.

Improved MeeTime functionality is a gateway to a better connected, more intelligent life. When combined with the power of Huawei’s 1+8+N ecosystem, Multi-screen Collaboration offers an intuitive way for users to operate multiple devices at once, running several apps simultaneously, combining smartphone and PC to deliver unique experiences.

When it comes to privacy and security, the EMUI 11 operating system has always featured comprehensive security solutions to protect Huawei device users. The Trusted Execution Environment operating system is CC EAL5+ certified, which is the highest certification level for commercialised security microkernel. EMUI 11 also comes with new privacy features. When transferring images, users can easily purge sensitive personal data such as location, time and device details from the file before it is sent.

HUAWEI Mate 40 Series comes equipped with the innovative Huawei Mobile Services (HMS), bringing users a smarter, richer, more convenient and secure smartphone experience. During the launch, Huawei also unveiled new apps available for global Huawei users, including Petal Search, a search engine with support for multiple types of searches; Petal Maps, a map app that utilises the HUAWEI Mate 40 Series’ gesture control feature; and HUAWEI Docs, a unified word document service. These apps come together to lead the way towards a better digital life for the 700 million Huawei device users worldwide.

 

DXOMARK

The HUAWEI Mate 40 Pro is the No. 1 smartphone camera available worldwide, after being awarded the highest smartphone camera rating ever by DXOMARK, the leading source of independent audio and image quality measurements and ratings for smartphone, camera and lens.

With an overall score of 136 points, the HUAWEI Mate 40 Pro is recognized as a dynamic range monster with 140 points awarded for Photo, 116 for Video and 88 for Zoom (Tele & Wide). The handset has also achieved No. 1 position globally for the Selfie Camera with 104 points. 

For the full review report, please visit the DXOMARK Website  

Pricing and availability

The UK will launch with the Mate 40 Pro (Black / Mystic Silver colours – RRP: £1099.99), which goes on-sale from the 13th November on the Huawei Store (link available from 4pm on 22nd October 2020) and with selected operators. Customers can also pre-order the device from 3rd November until the 12th November. Customers who pre-order can get a free Huawei Sound X speaker (via redemption).

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By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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