Many entrepreneurs in the photography industry focus their attention on starting up their business and receiving work within the first year of their business opening. However, it is just as important to prioritize growth once your photography business has started to become successful. You can do this by following a few key steps in order to cement and expand the popularity of your photography in the future.
- Hire Employees
Photography is often a solo business at first. If you find that you are struggling to keep up with the workload, you should consider hiring a team to support your efforts. Whether you hire multiple photographers in order to delegate the workload and commissions that you have received, or would like to build up your base in terms of other factors such as administration, marketing and public relations, hiring employees can be the best step to growth and to better connect with a wider audience.
However, managing employees can be difficult, and that is why technology such as Trinet’s payroll processing can be a successful tool to help you to manage the extra responsibilities of hiring employees.
- Build an Extensive Portfolio
To get a higher number of commissions under your belt, you should consider building up an extensive portfolio that you can showcase to those interested in hiring your services. Similar to buying a product from a retail store, investors are not likely to choose to hire your services if they are not certain that the outcome will be exactly what they have in mind. Then, it is important always to have an extensive portfolio to prove your photography’s worth. You can choose to upload your portfolio onto a specialist website, create your own website, or you can use an extensive range of portfolio apps such as Flexfolios and FolioBook.
- Increase Your Website’s Professionalism
Not only this, but the best way to show the quality of your work to interested parties outside of your local area is to create the perfect website that can highlight your professionalism and the quality of your photography. To increase your website’s professionalism, you should consider using website building software, such as WordPress (which has special photography themes) or a website designer that can help you to create custom and yet minimalist designs that can focus the visitor’s attention on your work.
- Network Within Your Industry
Then, it is important that you are able to establish connections with individuals and businesses within your wider industry. You can do this by attending networking events, by using networking forums with specialisms in photography online, or even through utilizing the best social media platforms for budding photographers to connect with other people in the industry. Through these networking events, you may be able to gain referrals, new business, or even business partnerships through which you can draw more attention to your business in the public eye.
Expanding your photography business does not always have to be a chore. In fact, there are many ways that you can grow your business while still keeping your love for photography (and your creative flair) intact.