When you have a website for your business, you want to ensure that it is the best it can be. We all know that constant work is necessary in order for your website to rank at the top of Google, as well as be interesting and engaging to users. But, what it also has to be is functional. This is particularly true since more people are using their smartphones for browsing than ever before.
So, a lot of businesses ask; should I have a mobile-friendly website or a mobile app for my brand? Well, there are a lot of people out there that think that this is practically the same thing. But, they are different and the medium you will choose will depend on a variety of elements. Let’s break it down and look at mobile-friendly websites versus mobile apps.
First of all, let’s take a look at mobile-friendly websites. Essentially, this means having a website that is going to be easy to view and use by mobile users. In other words, it is going to operate just as well as on a smartphone as it would on a laptop or computer. It will be able to accommodate different screen sizes and be used correctly. For example, if you check out online casino NetBet, you can see how their website is mobile-friendly and allows users to scroll and navigate easily. You can also play games from your smartphone.
Simply, a mobile-friendly website suits a lot of people that are browsing. It allows them to quickly find the information they need and does not require them to download any app. It also means they do not have to bother with new versions and updates too. It can also be more cost-effective for a business to focus on having a mobile-friendly website and to forget about the app. It can even improve your rankings on Google.
Then there is a mobile app that anyone can create for their business. This is going to be available on a specific platform such as iOS or Android and the person will have to download it onto their device. The good thing about having an app is that it can be engaging and interactive for a user. There are a lot more features that can be offered. As a business, you also have the opportunity to customize the app and it can be available offline for customers to use.
But, some things you have to remember is that you will have to encourage users to download the app. This is not always something that people want to do if they are just browsing on their phone. You will also have to have the money to set up the app and invest a lot of time and effort into making it work.
Ultimately, both having a mobile-friendly website and a mobile app can be beneficial to your business. It is going to depend on your budget and what you think your users are going to enjoy.