It’s fair to say that TikTok has become a social media sensation. During the 2020 lockdown, TikTok absolutely skyrocketed in popularity. An app that was already fast becoming the most prominent social media platform got a massive boost, and now, TikTok has crossed a billion monthly active users, demonstrating its meteoric rise to prominence.
If you’re a brand, or maybe an influencer looking to get off the ground, then you might be wondering how you can best leverage TikTok to your advantage. There are lots of ways you can take advantage of the TikTok trend. You should be able to use it to launch your social media career, popularise your brand, or do whatever else you might want to in the social media space. Here’s how you can make the most of TikTok’s popularity.
Get more followers and likes
Since there are so many users on TikTok, it stands to reason that making content should result in lots of followers and likes. There are plenty of methods for doing this; it’s not just about making content and waiting for the followers to come to you. If you’re proactive about finding new followers, you’ll get much better results. There are also websites that can help you to get more followers; they can fill your account with organic follower profiles, not bots or fakes. It’s worth your time to find out more about these websites if you want to get more followers on TikTok.
Switch to a Pro or Creator account
While TikTok is popular, it’s well worth checking your analytics to see if you’re making the most of your content. You can do this by switching to a Pro or Creator account within the TikTok settings menu. It’s easy and free to switch, so it might even be worth it if you’re a regular user! Pro and Creator users can see detailed analytical breakdowns of how their content is performing; who’s watching it, what demographics they belong to, et cetera. Since TikTok is so popular, it’s always worth seeing how you can build up a better following using demographics.
Make as much content as you can
To get as many eyes on your content as possible, you want to make sure you’re posting regularly. It’s worth posting at least once a day if possible. This is a good way to ensure people will see what you’re posting, but also to make sure you’re not flooding For You feeds with too many videos, thus diluting the chance any individual video will be seen. Posting at the right time of day is also critical; this varies based on where you are, but generally speaking, early mornings and evenings are the best times to post. This will ensure your content goes as far as it possibly can!
Make content for Gen Z
It’s actually not true that TikTok is exclusively populated by Gen Z. The app also enjoys patronage by other age groups, but Gen Z is probably the single most populous TikTok group. As such, you need to think about crafting content for this age group. Think about what sort of videos Gen Z likes and tailor your content to those trends and predilections. This will ensure more people will see your videos. It’s important to embrace your unique personality as well; if you come across as fake or pandering, Gen Z will see right through you and won’t want to engage with you on TikTok.
Integrate other social media platforms
To maximise visibility on your content, it’s worth integrating your TikTok with other platforms. You can incorporate accounts from other platforms from the settings menu, and you can also use the share feature to post content on other apps as soon as it appears on your TikTok. While TikTok has a huge user base, you shouldn’t count out apps like Facebook or Instagram as well. Despite an erroneous perception that these apps are dwindling in popularity, the opposite is actually true. They still enjoy a huge number of users, so you should definitely focus on them in your social media strategy too.
Start an advertising campaign
Like other social media platforms, TikTok also has a built-in advertising feature that lets you run campaigns in the app. These campaigns will show users full-screen videos, so there are guaranteed viewers for your ads. TikTok works a little differently to other platforms, though; TikTok users value authenticity and “realness” above all else, so if you bombard them with corporate messages, they may not respond well. However, if you really want to take advantage of the popularity of TikTok, then now is the perfect time to get a campaign running.
Start a trend
In many ways, this is the hardest challenge of TikTok. Getting a trend started isn’t easy, but it’ll pretty much guarantee you at least a degree of popularity on the app (as long as people actually know it was you who started the trend, of course). Trends aren’t easy to start; you’ll need to be able to capitalise on the TikTok zeitgeist. Challenging people to do something moderately difficult is usually a great way to start a trend; dancing, lip-sync, or camera trickery challenges are all excellent starts if you’re looking to boost your popularity on TikTok.
Making the most of TikTok isn’t easy, but if you follow the tips outlined above, you should be well on your way. We don’t think TikTok’s popularity is going to wane anytime soon, either, so you’ve got plenty of time to devise your masterful, all-conquering TikTok strategy!