JCB Phone Launches New Rugged Smartphone Range to Power Global Expansion
JCB Phone Launches New Rugged Smartphone Range to Power Global Expansion
JCB Phone today unveiled its latest lineup of rugged smartphones, the JCB Toughphone E10, M20, and P20, as the company embarks on international expansion across Europe, Africa, Australasia and Latin America. Engineered for professionals in construction, logistics, agriculture, and emergency services, the new range delivers a powerful combination of durability, intelligent design, and performance in the toughest conditions.
At the heart of the launch is the JCB Toughphone E10, a slim, ultra-tough smartphone built for modern B2B deployments. Featuring Android 15, eSIM support, and multi-day battery life, it delivers serious enterprise capability. Ideal for fleet rollouts, the E10 combines outstanding value with premium rugged credentials including IP69K/MIL-STD-810H ratings, night vision camera, and 1.8m drop protection.
The Toughphone M20 and P20 models are designed to go further, packing heavyweight features for demanding users. With massive battery capacity, high-brightness displays, and enhanced durability, they’re built to be the ultimate reliable business tools for long shifts in extreme conditions. The P20 also becomes JCB Phone’s first device to feature an integrated thermal imaging sensor, which is perfect for inspection, diagnostics, and safety monitoring in complex environments.
The launch follows strong growth in the UK and strategic investment in leadership to support international scale. In early 2025, JCB Phone appointed Pete Cunningham as Chief Strategy Officer and Chris Millington as Global Sales Director, combining decades of experience in mobile strategy and rugged device distribution.
“We’ve built a solid foundation in the UK, and now we’re focused on scaling internationally,” said Roy Taylor, CEO of JCB Phone. “This new range reflects what our customers have told us they need: tough, dependable smartphones with practical features that work in extreme conditions, all at a price point that makes sense for business.”
Industry experts remain optimistic about the rugged category. Ben Wood, Chief Analyst at CCS Insight commented. “While the rugged smartphone market has contracted over the past few years, there’s still a clear opportunity for companies that are lean, flexible and truly focused on customer needs. JCB Phone is well-positioned to meet that demand with a widely recognised brand and a clear product vision.”
The new JCB Toughphones will be available across Europe immediately, with rollout to Africa, Australasia and Latin America to follow.
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Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com
