Hardware,  News

Mixed Reactions To The New Will.i.am i.am ‘Genius iPhone 14 Megapixel Camera’

On November 24, 2012 we mentioned that Will.i.am perhaps best known as one of the founding members of The Black Eyed Peas was about to release an accessory to enable an iPhone 4/5 to shoot 14 megapixel images. Well, this product has now launched in London and the range starts at $315/£199 and will initially only be available at London’s Selfridges from December 6, 2012. It comes with an integrated keyboard and the cost of the development was according to Will.i.am himself ‘the cost of two DJ gigs’.

The product literally ‘fits over your iPhone unit so you only need to carry one device’, he went on to say. There are four models in the range these include standard, fish-eye, wide and zoom lenses with contemporary and vintage modes for iPhone 4 and 5 respectively called C.4 and V.4 and C.5 and V.5. There’s also an accompanying app which Will.i.am calls ‘a social photo experience’. The V.4 white model with gold trim and ‘vintage look’ will sell for $415/£299 and comes complete with slide-out keyboard.

So far, word on the street is that this is a pretty expensive ‘case’ with lenses and makes the iPhone quite bulky. As soon as we receive our review sample, we’ll put this product through our labs with an Expert Review coming from Kevin Carter soon, keep looking out for that.

 

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Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)

One Comment

  • Egmont van Dyck

    A nice idea and look good, but hold the presses. What is with the price. Are they using real gold? The phone has a life of two to three years and that makes this case costing one $17.29 a month for two years or 11.53 a month for three years. On the other hand, if your the kind of person who buys a new phone each year to have the latest version of the iPhone, that comes to $34.58 a month. I guess they have not heard the world economy is in a recession.