iOS Photography App – Waterlogue – Temporary Price Drop
Waterlogue was released in December 2013 and quickly rose to the number 1 spot in Japan and number 2 in the US app store. Over 150k copies have been downloaded so far.
“The idea behind Waterlogue is that we wanted non-artists to be able to see the world as an artist might—to give people access to a creative tool that doesn’t require any training,” says Balestrieri, founder of Tinrocket, LLC. “We were inspired by what creative people like artists and architects carry with them for visually documenting the world when on-the-go: things like Moleskine watercolor sketchbooks and these little homemade kits of watercolor pigments stowed inside repurposed Altoids tins. The spontaneous and personal nature of the images they create with these tools inspired Waterlogue.”
The technology required to create authentic, real-feeling watercolor images from digital photographs took a year to perfect. “There are apps out there that apply a watercolor-type filter to images,” Balestrieri, who himself has a background in art and design, notes, “but they don’t really approach anything made by a person: which details to leave in, which to take out—all of the little decisions that make a painting communicate the essence and spirit of a scene, instead of a straight depiction of reality. It was really important to us that Waterlogue could faithfully execute this kind of visual perception in a convincing and compelling way.”!
Usually Waterlogue retails for $3.99/£2.99 but today it is available for $2.99/£1.99. If you haven’t picked it up yet, now is a good time to do so. Click here to download.
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
