More Reason For Apple To Release An iPhone 5 Lite
We can all agree that Apple are smart, very smart. Their business strategy is intriguing. Their practice of selling older generation iPhone’s and iPad’s alongside new devices but at lower prices is proving another very popular idea for Apple and of course puts even more money in their bank account. The iPhone 3GS frequently outsells individual Android handsets, even brand spanking newer models. According to research both the16 GB and 32 GB versions of the Apple iPad were sold out within two weeks of the iPad 2’s arrival and the iPhone 3GS sold better than the HTC Inspire and Motorola Atrix on AT&T.
Android is definitely growing and fast but not enough to affect Apple. Purely because of Apple’s business strategy of dropping the prices of the iPhone 3GS on a two year contract to $49. Apple is ramping the iOS ecosystem and this will surely lead to stronger replacement sales cycle, which in-turn should help drive strong longer term earnings growth.
So, working on this strategy is it suffice to assume that Apple will drop the price of the iPhone 4 when the iPhone 5 is released and if they do would they also be prepared to go so far as to release two iPhone 5’s? One full version and one lite? Apple were quite happy to produce two versions of the iPhone 4. Remember there is the Verizon CDMA edition, this has an alternative chipset and slightly different case design. The iPhone 5 lite would have to go further than that with a smaller screen and in turn smaller battery and probably less memory but it could use the A5 CPU, and to keep the price down further it could have a different back, perhaps polymer rather than glass.
The iPhone 5 Lite will cost less to produce and allow Apple to sell a new phone at an even lower price than the full version. Plus of course, they will most probably be selling their iPhone 4’s at a reduced price too. This way Apple should really clean up both the high-end and the low-end market and really leave Android out in the cold.
What do you think?
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
