More Reason For Apple To Release An iPhone 5 Lite
We can all agree that Apple are smart, very smart. Their business strategy is intriguing. Their practice of selling older generation iPhone’s and iPad’s alongside new devices but at lower prices is proving another very popular idea for Apple and of course puts even more money in their bank account. The iPhone 3GS frequently outsells individual Android handsets, even brand spanking newer models. According to research both the16 GB and 32 GB versions of the Apple iPad were sold out within two weeks of the iPad 2’s arrival and the iPhone 3GS sold better than the HTC Inspire and Motorola Atrix on AT&T.
Android is definitely growing and fast but not enough to affect Apple. Purely because of Apple’s business strategy of dropping the prices of the iPhone 3GS on a two year contract to $49. Apple is ramping the iOS ecosystem and this will surely lead to stronger replacement sales cycle, which in-turn should help drive strong longer term earnings growth.
So, working on this strategy is it suffice to assume that Apple will drop the price of the iPhone 4 when the iPhone 5 is released and if they do would they also be prepared to go so far as to release two iPhone 5’s? One full version and one lite? Apple were quite happy to produce two versions of the iPhone 4. Remember there is the Verizon CDMA edition, this has an alternative chipset and slightly different case design. The iPhone 5 lite would have to go further than that with a smaller screen and in turn smaller battery and probably less memory but it could use the A5 CPU, and to keep the price down further it could have a different back, perhaps polymer rather than glass.
The iPhone 5 Lite will cost less to produce and allow Apple to sell a new phone at an even lower price than the full version. Plus of course, they will most probably be selling their iPhone 4’s at a reduced price too. This way Apple should really clean up both the high-end and the low-end market and really leave Android out in the cold.
What do you think?
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
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