TheAppWhisperer’s Press Trip to Leica HQ, Wetzlar and Beyond! Part 1

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Many of our readers will be aware that last week I was whisked away to the comfort of Leica HQ, Wetzlar, Germany, by telecom brand, Huawei. Lens and camera manufacturer Leica, originally announced in late 2016 their joint research and development centre with Huawei; working on optical and software systems. Now, this all takes place in the The Max Berek Innovation Lab. The Huawei P20 Pro that I was presented with has three cameras within this device and are co-engineered between Huawei and Leica. A spokesman for Huwawei explained “There has been significant technological collaboration between Huawei and Leica around many aspects of the camera, including optical design, imaging quality, image data processing, optimisation, and the mechanical construction of the camera module to the graphic user interface. The devices meet Leica’s highest imaging quality standards.”

The Lab’s establishment is the result of the vision and support of Dr. Andreas Kaufmann, majority shareholder and chairman of the advisory board of Leica Camera AG, and Ren Zhengfei, founder of HUAWEI.

“With the founding of the Max Berek Innovation Lab, HUAWEI and Leica Camera AG are expanding the scope of their successful strategic relationship and are laying the foundation for close collaboration in research and development of ground-breaking technologies in the imaging segment,” emphasised Dr. Andreas Kaufmann.

“In the future, over 90 per cent of the data traffic will be images and videos,” said Ren Zhengfei, founder of HUAWEI. “The Max Berek Innovation Lab provides the capacity to establish an even closer partnership with Leica, leading to continuous improvements in image and video quality. As a result, we will deliver the most advanced innovations in the smartphone camera market and bring greater value to consumers.”

“HUAWEI and Leica share not only enormous innovation power and years of research experience, but also their dedication to providing the highest quality standards. The Max Berek Innovation Lab offers us a historic opportunity to unite the resources and extensive expertise of both companies to pioneer game-changing technologies,” confirmed Markus Limberger, Chief Operating Officer (COO) of Leica Camera AG and director of the Max Berek Innovation Lab.

The R&D centre is named in memory of Max Berek (1886 – 1949), the German pioneer of microscopy and creator of the first Leica lenses. Berek was also responsible for the optical design of more than 20 lenses for the legendary 35mm camera, invented and built by Oskar Barnack. Thanks to the exceptional imaging performance and perfect harmonisation of the lenses, coupled with Barnack’s ingenious construction, Leica achieved worldwide success in 35mm photography.

 

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Mobile Photography Competition – Huawei Next-Image Second Annual Awards Competition – Free to Enter – $20,000 Grand Prize

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We are delighted to announce the #Huawei Next-Image Second Annual Awards Competition. Building on the huge success of last year’s global smartphone photography awards, HUAWEI have opened entries for their second annual NEXT-IMAGE Awards, with the support of the International Center of Photography (ICP).

Visual creatives from across the world are invited to submit their entries and compete to become NEXT-IMAGE finalists with their work being judged by a panel of experts.

The annual NEXT-IMAGE Awards were created by HUAWEI to redefine visual expression and culture through more professional and intuitive smartphone cameras. Having started in 2017, the awards provide HUAWEI smartphone users from around the world with a gallery where they can showcase their best work to a global audience. Last year there were over 157,000 submissions to the awards from over 90 different countries, with 500 finalists chosen.

To enter this FREE to enter competition, please go here

Read moreMobile Photography Competition – Huawei Next-Image Second Annual Awards Competition – Free to Enter – $20,000 Grand Prize

Top Tips For Capturing Great Mobile Photography Images At Festivals This Summer

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As many of you will be aware, festival season is on the horizon and we are not alone in thinking that they represent fabulous photo opportunities for mobile photographers. We contacted Huawei Ambassador Erik Voake and Huawei European Head of Handset Portfolio and Planning Arne Herkelmann, asking them to share some tips with our readers, … Read moreTop Tips For Capturing Great Mobile Photography Images At Festivals This Summer

Mobile Photography – Helena Christensen Makes ‘Surprise’ Appearance During Huawei P20 Pro Photography Masterclass in London

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Despite the rain this morning, iconic supermodel and renowned photographer, Helena Christensen made a ‘surprise’ appearance at a Huawei P20 Pro masterclass on London’s Southbank. Christensen stopped by to treat five lucky competition winners to her photography tips and let them in on some of her techniques for capturing the best images with Huawei’s latest smartphone.

The masterclass was led by fashion and lifestyle photographer and Leica expert, Alex Lambrechts, who showcased how to take the perfect shot with the new Huawei P20 Pro and its revolutionary AI-powered Leica camera. Lambrechts demonstrated a range of the device’s best features including the selfie camera with 3D portrait lighting, the super slow-motion functionality, and the 5 x Hybrid Zoom to capture stunningly detailed shots of London’s architecture and skyline.

I have a Huawei P20 Pro and its advanced camera system, with the world’s first triple-lens Leica camera and 5x hybrid zoom, really does enable the photographer to capture highly detailed images.

Christensen recently partnered with Huawei to launch “See More” – her own collection of intimate gallery portraits, which capture three fascinating subjects. The images showcase the vivid colours and stunning detail of photography delivered through the Huawei P20 Pro.

Take a look at some of the images from the event this morning…

Read moreMobile Photography – Helena Christensen Makes ‘Surprise’ Appearance During Huawei P20 Pro Photography Masterclass in London

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