Exclusive Interview with iStoryTime App Developer Woody creator of Shrek Forever After Kids Book – and more besides


iStoryTime brings the joy of a children’s book to the convenience of your iPhone, iPod® touch, or iPad. All books are illustrated and narrated, so your child can enjoy them even when you’re busy. Best of all, the app is drop-dead simple to use because it’s actually designed for a 2-year old. With that in mind we couldn’t wait to chat with Woody to find out more about it, read this exclusive interview here…

iOS 4


Although we can’t wait to get started talking about your iPhone app, we must start by asking you of your thoughts of the new iOS 4 that has just launched. It has many features that will be of benefit to your app, what advantages can you envisage with it?

We’re most excited about the ability for users to organize their apps into folders. This way you can store your library of children’s book apps in one place to make it easier for parents and kids.

iPhone 4


We would also like to discuss your thoughts on the new iPhone 4. The Retina Display is certain to enhance your app even more, what are your thoughts….

The apps look so amazing on the app the new iPhone because we have such incredible illustrations/animations that we’re working with. There is so much more detail to enjoy, it really helps to stories comes to life that much more.

The Beginning


Can you tell our readers how your iPhone app was originally thought of, what were your thoughts behind the marketplace, specifically?

We wanted be able to take books on the go for our toddlers in a convenient way that was always accessible. We also wanted to be able to hand over our phones and give a wholesome alternative to a lot of the other entertainment options that are out there. The fact that a book can be read to your toddler when you are grocery shopping or driving is a great option to keep kids enjoying books.



Can you tell us how you came up with the colors and themes ideas, design?

From a design perspective, we really want it to be so intuitive that a two year old can use it without any instruction.

Target Market


Who do you see as the main target market for this app, in terms of genre, age?

Our focus is on kids ages 2-7.

Production Process


How long did it take from the original planning to the production process of your app?

Each of our apps vary and can take anywhere from 3 weeks to 3 months.



How do you predict sales to be, is there a good solid market for this style of app?

We aim to have all of our books in the Top 5 Children’s Books.



What has been the hardest obstacle you have had to overcome regarding this app development?

For the Shrek property, it was the availability of the stills from Shrek Forever After because they aren’t finalized until just before the movies are released into theaters and we launched just before the movie was released into theaters.

Third Parties


Would you consider developing apps for third parties?

We have been approached by several interested parties regarding app development and we did a joint collaboration with Reader’s Digest that was very successful.

App Store


What have you learnt from the App Store?

We’ve learned that content is king, make a great app and the downloads will come!



Have Apple supported you well with your app development?

Yes, Apple has done a great job communicating and being a resource for us.

The Future


What next, are you developing another app? Would you go for the same genre again, if not which?

We’re currently working on Penguins of Madagascar storybook based on the top rated Nickelodeon cartoon.

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