Exclusive Interview With iOS Measure Map App Developer, Victor Alonso

Measure Map lets you quickly and easily measure distances, perimeters and areas with laser sharp precision! It even takes into account the curvature of the earth’s surface. Use it for small areas or large, then share your findings via iTunes or email.

This is an excellent app and one we believe should be on every iOS device as standard. We will post our review of this app shortly but for the moment, read our exclusive interview with Victor Alonso, the mastermind behind this app.

The Beginning


1    Please explain how your app was originally thought of and what were your thoughts behind the marketplace, specifically?

I just developed an application that I needed. There wasn’t an App that fitted my needs on the App Store, so I thought it would be useful for me and for other people too.



2    Explain the design, how you came up with the colors and themes.

I have always liked sleek and clean themes and colors (white and black), and transparency as well.

Target Market


3    Who do you see as the main target market for this app in terms of age, genre and expenditure?

The application can be used professionally to measure by architects, real estate agents, engineers, but can also be used for those with curiosity and those who have a need of knowledge beyond the “official” datas.



4    How long did it take from the original planning to the production process of this app?

It took just a few days to start working on it from the original idea, and about 4 months to develop a first version, but I’m still improving it day after day.



5    How do you predict sales to be, is there a good solid market for this style of app?

It’s an utility application, not a game or similar, so I don’t think it’ll be very popular, but I’m sure that it’ll be recommended from one person to another, so it’ll be a slow and long selling process.



6    What has been the hardest obstacle you have had to overcome regarding this app development?

The programming language used to develop for the App Store is not one of my favorites. I come from Java and memory matters in Objective-C are too time-consuming, it makes you devote too much time to debug it.

Third Parties


7    Would you consider developing apps for third parties?

I don’t think so. I program because I like it, and I want to enjoy programming. That means starting just interesting projects I believe in.

App Store


8    What have you learnt from the App Store?

That Apple has a lot of power to make an application to be number one or not to sell anything at all, depending on their judgment and the way they place your application on the App Store.




9    Have Apple supported you well with your App development?

Yes they have. They have a good support team.

The Future


10     What next, are you developing another app, would you go for the same genre again, if not which?    

I have several applications in mind. Ebooks, more GPS related applications and a game.

If you would like to download this app, you can do so here

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]

One Comment

  • Colin

    The area I want to survey is not well covered by googal but is well covered by bing, will you be adding in other map options ? Like os maps, or is this the final product? It’s a fantastic app, thanks