Exclusive Interview With iOS Measure Map App Developer, Victor Alonso
Measure Map lets you quickly and easily measure distances, perimeters and areas with laser sharp precision! It even takes into account the curvature of the earth’s surface. Use it for small areas or large, then share your findings via iTunes or email.
This is an excellent app and one we believe should be on every iOS device as standard. We will post our review of this app shortly but for the moment, read our exclusive interview with Victor Alonso, the mastermind behind this app.
The Beginning
1 Please explain how your app was originally thought of and what were your thoughts behind the marketplace, specifically?
I just developed an application that I needed. There wasn’t an App that fitted my needs on the App Store, so I thought it would be useful for me and for other people too.
Design
2 Explain the design, how you came up with the colors and themes.
I have always liked sleek and clean themes and colors (white and black), and transparency as well.
Target Market
3 Who do you see as the main target market for this app in terms of age, genre and expenditure?
The application can be used professionally to measure by architects, real estate agents, engineers, but can also be used for those with curiosity and those who have a need of knowledge beyond the “official” datas.
Duration
4 How long did it take from the original planning to the production process of this app?
It took just a few days to start working on it from the original idea, and about 4 months to develop a first version, but I’m still improving it day after day.
Sales
5 How do you predict sales to be, is there a good solid market for this style of app?
It’s an utility application, not a game or similar, so I don’t think it’ll be very popular, but I’m sure that it’ll be recommended from one person to another, so it’ll be a slow and long selling process.
Obstacles
6 What has been the hardest obstacle you have had to overcome regarding this app development?
The programming language used to develop for the App Store is not one of my favorites. I come from Java and memory matters in Objective-C are too time-consuming, it makes you devote too much time to debug it.
Third Parties
7 Would you consider developing apps for third parties?
I don’t think so. I program because I like it, and I want to enjoy programming. That means starting just interesting projects I believe in.
App Store
8 What have you learnt from the App Store?
That Apple has a lot of power to make an application to be number one or not to sell anything at all, depending on their judgment and the way they place your application on the App Store.
Apple
9 Have Apple supported you well with your App development?
Yes they have. They have a good support team.
The Future
10 What next, are you developing another app, would you go for the same genre again, if not which?
I have several applications in mind. Ebooks, more GPS related applications and a game.
If you would like to download this app, you can do so here
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
One Comment
Colin
The area I want to survey is not well covered by googal but is well covered by bing, will you be adding in other map options ? Like os maps, or is this the final product? It’s a fantastic app, thanks