Apple is expected to announce the new Final Cut Pro update tomorrow, April 12 and the excitment and rumors are building up consdierably. The latest and one of the most interesting to emerge comes from Mark Raudonis, Head of Post Production at Bunim/Murray Productions, who was given an advance look at the anticipated software update. Raudonis’s comments were collected by FilmMaker Magazine, and were discovered by MacRumors.
Speaking at the PreNAB Editors’ Lounge 2011, Raudonis recalled a famous quote from hockey legend Wayne Gretzky, in which he said he would "skate to where the puck will be" — a comment also cited in the past by Apple Chief Executive Steve Jobs. Raudonis said that the new version of Final Cut Pro exemplifies that philosophy.
"Where is the puck headed? Again, I can’t speak specifically, but I think the rest of the time here will be very interesting," he said. "File-based workflows, Thunderbolt, iPad, competition, it’s a moving target. Adobe, Avid, Lightworks. There’s a lot of other stuff out there. And they (Apple) are certainly not ignorant of what’s going on in the market at the moment."
He continued: "Apple is very good at going their own way and figuring out where things will be. They may not ask you what you want. They are going to tell you ‘We’re going to invent something different.’"
PreNAB Editors’ Lounge 2011 Part 1 from Editors' Lounge on Vimeo.
