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MyPANTONE – New For Android – Updated For iPhone

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As design projects continue to become more digital and designers more mobile, the demand for applications to support an ever-changing work dynamic intensifies. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on colour and provider of professional colour standards for the design industries, today announced two new mobile applications to meet this growing need.

myPANTONE for Android brings Pantone’s popular iPhone application for capturing, creating and sharing PANTONE® Colour Palettes to the Android platform – giving graphic, digital, multimedia, fashion, interior and industrial designers access to more than 13,000 PANTONE Colours wherever they go, whenever they find inspiration.
 
myPANTONE 2.0 incorporates feedback from more than 80,000 Pantone fans to extend the functionality of the original myPANTONE application and meet the growing needs of designers. myPANTONE 2.0 adds several enhanced features, including colour calibration tools to improve the appearance of PANTONE Colours on screen, CMYK support for PANTONE PLUS SERIES Colours, access to ICC colour-managed values, and the ability to print colour palettes straight from the iPhone.

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“We continue to see a fundamental shift in the way designers work and smartphones are increasingly acting as portable colour studios,” said Andy Hatkoff, vice president of technology licensing for Pantone. “myPANTONE for the iPhone was our first mobile application. Since its release, our Facebook community has been passionate about telling us the features they would like to see in future versions, including CMYK values and display calibration for more accurate colour representation on screen. And, as the mobile market continues to expand, requests for an Android version of myPANTONE could not be ignored.”
 

myPANTONE for Android

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Much like the myPANTONE application for the iPhone, myPANTONE for Android gives designers access to all the PANTONE Colour Libraries including:

·         PANTONE PLUS SERIES FORMULA GUIDE (coated and uncoated), a two-guide set consisting of 1,341 solid PANTONE Colours on coated and uncoated stock with corresponding printing ink formulas for each colour

·         PANTONE PLUS SERIES CMYK (coated and uncoated) provides a comprehensive palette of 2,868 colours achievable in four-colour (CMYK) process printing

·         PANTONE PLUS COLOUR BRIDGE® (coated and uncoated) features CMYK values for all 1,341 solid PANTONE Colours

·         PANTONE PLUS PREMIUM METALLICS (coated)
·         PANTONE PLUS PASTELS & NEONS (coated and uncoated)
·         PANTONE GoeTM (coated and uncoated) and PANTONE GoeBridgeTM coated
·         PANTONE  FASHION + HOME Colour System Library (paper and cotton)
·         PANTONE FASHION + HOME nylon brights
 
Each colour swatch in the myPANTONE for Android application includes sRGB, HTML and L*a*b* values. myPANTONE for Android also automatically generates a variety of harmonious colour combinations. Additionally, invaluable cross-referencing colour capabilities make it simple for users to find similar colours among the various PANTONE Colour Libraries. For example, users can identify the PANTONE FASHION + HOME Colour that most closely matches any PANTONE PLUS Colour.
 
myPANTONE for Android takes advantage of Android’s built-in camera to let the user capture whatever inspires them. Colours can be extracted from any photo stored on the Android and matched to the closest PANTONE Colours.
 
Once created, users can share colour palettes by email with their friends, colleagues and clients. Colour palettes can be sent as PANTONE Colour Chips, or as swatch files that can be used in Adobe® Creative Suite® (.ase) and QuarkXPress®. Designers can also share their colour palettes by automatically posting notification of new palettes to Facebook or by sending them to the Pantone hosted website, www.mypantone.com.
 

myPANTONE 2.0 for the iPhone, iPod®, iPad®

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A free update for current myPANTONE users, myPANTONE 2.0 provides designers with CMYK data for all PANTONE PLUS SERIES Colours. Another innovative feature myPANTONE 2.0 offers is the ability to connect to PANTONE COLOUR MANAGER desktop software to upload colour managed data for PANTONE Colours based on ICC colour output device profiles.

Enhancing the way PANTONE Colours are displayed on the iPhone, iPod and iPad has been improved as well. Now myPANTONE 2.0 allows users to calibrate the iPhone display to view colour-corrected PANTONE Colours within the application. An X-Rite calibration device is required for calibration, such as ColourMunki™ Photo, Design or Create, or the new ColourMunki Display, i1Pro or i1Display 2.
 
Additionally, myPANTONE 2.0 allows users to print from compatible iPhone, iPad or iPod touch devices using AirPrint (supported printer also required).

Prcing, Availability and System Information

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myPANTONE for Android is available for download at the Android Market store for U.S. $7.99. myPANTONE for Android is compatible with Android 2.2 or higher.
 
myPANTONE 2.0 is a free upgrade for current owners and is available for download to new users in the Apple App StoreTM for /$9.99, you can download it here. Current myPANTONE users will be prompted to download a free upgrade. myPANTONE 2.0 is compatible with iPhone OS 4.0 or higher, and can be used on the iPad, iPhone or iPod touch.
 

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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