MyPANTONE – New For Android – Updated For iPhone
As design projects continue to become more digital and designers more mobile, the demand for applications to support an ever-changing work dynamic intensifies. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on colour and provider of professional colour standards for the design industries, today announced two new mobile applications to meet this growing need.
myPANTONE for Android brings Pantone’s popular iPhone application for capturing, creating and sharing PANTONE® Colour Palettes to the Android platform – giving graphic, digital, multimedia, fashion, interior and industrial designers access to more than 13,000 PANTONE Colours wherever they go, whenever they find inspiration.
myPANTONE 2.0 incorporates feedback from more than 80,000 Pantone fans to extend the functionality of the original myPANTONE application and meet the growing needs of designers. myPANTONE 2.0 adds several enhanced features, including colour calibration tools to improve the appearance of PANTONE Colours on screen, CMYK support for PANTONE PLUS SERIES Colours, access to ICC colour-managed values, and the ability to print colour palettes straight from the iPhone.
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“We continue to see a fundamental shift in the way designers work and smartphones are increasingly acting as portable colour studios,” said Andy Hatkoff, vice president of technology licensing for Pantone. “myPANTONE for the iPhone was our first mobile application. Since its release, our Facebook community has been passionate about telling us the features they would like to see in future versions, including CMYK values and display calibration for more accurate colour representation on screen. And, as the mobile market continues to expand, requests for an Android version of myPANTONE could not be ignored.”
myPANTONE for Android
Much like the myPANTONE application for the iPhone, myPANTONE for Android gives designers access to all the PANTONE Colour Libraries including:
· PANTONE PLUS SERIES FORMULA GUIDE (coated and uncoated), a two-guide set consisting of 1,341 solid PANTONE Colours on coated and uncoated stock with corresponding printing ink formulas for each colour
· PANTONE PLUS SERIES CMYK (coated and uncoated) provides a comprehensive palette of 2,868 colours achievable in four-colour (CMYK) process printing
· PANTONE PLUS COLOUR BRIDGE® (coated and uncoated) features CMYK values for all 1,341 solid PANTONE Colours
· PANTONE PLUS PREMIUM METALLICS (coated)
· PANTONE PLUS PASTELS & NEONS (coated and uncoated)
· PANTONE GoeTM (coated and uncoated) and PANTONE GoeBridgeTM coated
· PANTONE FASHION + HOME Colour System Library (paper and cotton)
· PANTONE FASHION + HOME nylon brights
Each colour swatch in the myPANTONE for Android application includes sRGB, HTML and L*a*b* values. myPANTONE for Android also automatically generates a variety of harmonious colour combinations. Additionally, invaluable cross-referencing colour capabilities make it simple for users to find similar colours among the various PANTONE Colour Libraries. For example, users can identify the PANTONE FASHION + HOME Colour that most closely matches any PANTONE PLUS Colour.
myPANTONE for Android takes advantage of Android’s built-in camera to let the user capture whatever inspires them. Colours can be extracted from any photo stored on the Android and matched to the closest PANTONE Colours.
Once created, users can share colour palettes by email with their friends, colleagues and clients. Colour palettes can be sent as PANTONE Colour Chips, or as swatch files that can be used in Adobe® Creative Suite® (.ase) and QuarkXPress®. Designers can also share their colour palettes by automatically posting notification of new palettes to Facebook or by sending them to the Pantone hosted website, www.mypantone.com.
myPANTONE 2.0 for the iPhone, iPod®, iPad®
A free update for current myPANTONE users, myPANTONE 2.0 provides designers with CMYK data for all PANTONE PLUS SERIES Colours. Another innovative feature myPANTONE 2.0 offers is the ability to connect to PANTONE COLOUR MANAGER desktop software to upload colour managed data for PANTONE Colours based on ICC colour output device profiles.
Enhancing the way PANTONE Colours are displayed on the iPhone, iPod and iPad has been improved as well. Now myPANTONE 2.0 allows users to calibrate the iPhone display to view colour-corrected PANTONE Colours within the application. An X-Rite calibration device is required for calibration, such as ColourMunki™ Photo, Design or Create, or the new ColourMunki Display, i1Pro or i1Display 2.
Additionally, myPANTONE 2.0 allows users to print from compatible iPhone, iPad or iPod touch devices using AirPrint (supported printer also required).
Prcing, Availability and System Information
myPANTONE for Android is available for download at the Android Market store for U.S. $7.99. myPANTONE for Android is compatible with Android 2.2 or higher.
myPANTONE 2.0 is a free upgrade for current owners and is available for download to new users in the Apple App StoreTM for /$9.99, you can download it here. Current myPANTONE users will be prompted to download a free upgrade. myPANTONE 2.0 is compatible with iPhone OS 4.0 or higher, and can be used on the iPad, iPhone or iPod touch.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
