Phones 4U Partner With Huawei To Bring OEM Smartphone Range To Youth Market
Phones 4U will have an exclusive lead to market in Q4 on the Huawei Blaze smartphone. Phones 4U is also the first UK retailer to secure distribution of Huawei’s flagship Vision smartphone.
The Blaze and Vision handsets, both of which run on the Android operating system, are the first smartphones Huawei will sell under its own brand in the UK. They represent a significant turning point for Huawei as it seeks to establish itself among the leading smartphone brands in the UK, and globally.
Phones 4u Trading Director Scott Hooton commented: “We’re thrilled to be collaborating with Huawei to bring our customers an exciting new range of high-end, great value smartphones that offer style as well as substance in time for Christmas. With the new Vision and Blaze devices, it’s clear that Huawei is serious about becoming a key challenger in the competitive smartphone space. We’re delighted to be starting this journey with Huawei, which presents a massive opportunity for both companies and more innovation and choice for our customers.”
Huawei Executive Vice President Mark Mitchinson said: “Phones 4u has a terrific track record within the UK youth market, which is a key demographic for our emerging brand and compelling smartphone range. The Blaze and Vision will be among the very best-specified Android smartphones in the market and we are delighted that Phones 4u has taken the decision to enter into a truly strategic partnership with Huawei, a partnership that offers great consumer value without compromise. The Blaze and Vision will appeal to astute and shrewd shoppers. They will also appeal to those who want to be a part of the smartphone revolution for the first time, and to those who want to stand apart with a fresh and rousing new brand.”
The Huawei Vision and Blaze smartphones will run on Android Gingerbread 2.3 OS. The Vision is supported by 1GHz Qualcomm Snapdragon MSM 8255 processor. Both will be available from Phones 4u stores and online in the coming months. Information on pricing and availability will be shared at a later date.
Joanne Carter
Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.
