ShiftCam launches its MultiLens Case in the UK market for iPhone 11/iPhone 11 Pro/iPhone 11 Pro Max
ShiftCam, a global mobile photography gear company designed by photographers, for photographers, has announced its MultiLens Case for the iPhone 11 series is now available in the UK. With 90% of digital photos now being taken using a smartphone, the MultiLens case is an ideal accessory for those that are looking to improve their photography skills without the need for heavy and cumbersome equipment or to simply encourage creativity and develop a new skill in the home, whilst in the garden or out walking. With the ability to capture super close up photos of insects and flowers, zoom in on pets, landscapes and wildlife as well as enjoying fun perspectives that completely transform video recordings, it is guaranteed to produce impressive results.
The ShiftCam MultiLens Case is a compact, integrated MultiLens iPhone case that switches lenses in fractions of a second. Incorporating 4x Telephoto*, 10x Macro, 20x Macro* and 180-degree fish eye lenses, plus a CPL filter, the ShiftCam MultiLens case adds unparalleled versatility and quality to the iPhone 11 camera.
ShiftCam’s CPL (Circular Polarizer Lens) filter is specifically designed to decrease glare, eliminate reflections, and increase contrast for any ultra-wide shots keeping photos absolutely stunning and glare-free. With the 10x and 20x macro lenses, it’s possible to capture everything from tiny insects and flora to grains of sand – unlocking a whole new perspective invisible to the naked eye, whereas the 4x telephoto lens doubles the iPhone’s built in 2x optical zoom to bring what’s far even nearer; without sacrificing quality. Finally, the fish eye lens allows for fun perspectives that completely transform any shots and, with a 180° field of view, users can capture everything from end to end.
Designed to simplify the external mobile lens experience and make it convenient for everyone, users can shift seamlessly and instantly between lenses with a simple slide-and-click motion. All lenses are always ready on the phone so you can easily choose the best one for your shot. To protect the lenses, the case features a hinged cover which doubles up as a convenient stand, and its 2-metre drop protection makes the toughest iPhone even stronger.
Benson KL Chiu, founder and CEO of ShiftCam, comments “We started ShiftCam with the aim of providing the tools for users to capture those special moments in life and create memories which can be shared and treasured in the years to come”
“As passionate photographers ourselves, we are keen to ensure others can share our love of photography, whether experienced or a complete amateur, by creating easy to use accessories which open up endless possibilities and take photography to a whole new level.”
Over the last two years, the ShiftCam team has worked diligently to perfect their products. Most recently, ShiftCam was notified as an honoree of the 2020 CES Innovation Award, having been a recipient of the same award two years previously, and also a Red Dot Design Award winner in 2018.
The new ShiftCam MultiLens Case is available from Amazon UK and shiftcam.uk in two colours, Matte Black and Limited Edition Matte Transparent, at the following prices:
ShiftCam MultiLens Cases MSRP
iPhone 11 Black / Transparent £79.99 / £89.99
iPhone 11 Pro Black / Transparent £89.99 / £99.99
iPhone 11 Pro Max Black / Transparent £89.99 / £99.99
*4x Telephoto and 20x Macro lenses feature on iPhone 11 Pro & Pro Max MultiLens cases only.
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Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
