ShiftCam launches its MultiLens Case in the UK market for iPhone 11/iPhone 11 Pro/iPhone 11 Pro Max

ShiftCam, a global mobile photography gear company designed by photographers, for photographers, has announced its MultiLens Case for the iPhone 11 series is now available in the UK. With 90% of digital photos now being taken using a smartphone, the MultiLens case is an ideal accessory for those that are looking to improve their photography skills without the need for heavy and cumbersome equipment or to simply encourage creativity and develop a new skill in the home, whilst in the garden or out walking. With the ability to capture super close up photos of insects and flowers, zoom in on pets, landscapes and wildlife as well as enjoying fun perspectives that completely transform video recordings, it is guaranteed to produce impressive results.

The ShiftCam MultiLens Case is a compact, integrated MultiLens iPhone case that switches lenses in fractions of a second. Incorporating 4x Telephoto*, 10x Macro, 20x Macro* and 180-degree fish eye lenses, plus a CPL filter, the ShiftCam MultiLens case adds unparalleled versatility and quality to the iPhone 11 camera.


ShiftCam’s CPL (Circular Polarizer Lens) filter is specifically designed to decrease glare, eliminate reflections, and increase contrast for any ultra-wide shots keeping photos absolutely stunning and glare-free. With the 10x and 20x macro lenses, it’s possible to capture everything from tiny insects and flora to grains of sand – unlocking a whole new perspective invisible to the naked eye, whereas the 4x telephoto lens doubles the iPhone’s built in 2x optical zoom to bring what’s far even nearer; without sacrificing quality. Finally, the fish eye lens allows for fun perspectives that completely transform any shots and, with a 180° field of view, users can capture everything from end to end.

Designed to simplify the external mobile lens experience and make it convenient for everyone, users can shift seamlessly and instantly between lenses with a simple slide-and-click motion. All lenses are always ready on the phone so you can easily choose the best one for your shot.  To protect the lenses, the case features a hinged cover which doubles up as a convenient stand, and its 2-metre drop protection makes the toughest iPhone even stronger.


Benson KL Chiu, founder and CEO of ShiftCam, comments “We started ShiftCam with the aim of providing the tools for users to capture those special moments in life and create memories which can be shared and treasured in the years to come”

“As passionate photographers ourselves, we are keen to ensure others can share our love of photography, whether experienced or a complete amateur, by creating easy to use accessories which open up endless possibilities and take photography to a whole new level.”

Over the last two years, the ShiftCam team has worked diligently to perfect their products.  Most recently, ShiftCam was notified as an honoree of the 2020 CES Innovation Award, having been a recipient of the same award two years previously, and also a Red Dot Design Award winner in 2018.

The new ShiftCam MultiLens Case is available from Amazon UK and in two colours, Matte Black and Limited Edition Matte Transparent, at the following prices:


ShiftCam MultiLens Cases                                                         MSRP

iPhone 11                           Black / Transparent                         £79.99   / £89.99

iPhone 11 Pro                    Black / Transparent                         £89.99   / £99.99

iPhone 11 Pro Max           Black / Transparent                         £89.99 / £99.99


*4x Telephoto and 20x Macro lenses feature on iPhone 11 Pro & Pro Max MultiLens cases only.


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Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]