Well, it seems that different Apple stores around the world are offering slightly different deals this Black Friday. In the US, Apple are offer Gift Cards to relieve the full price on some of their products. Examples include a $75 gift card offered with a $499 iPad Air. In the UK things are slightly different today, you will receive a direct saving instead. So, you can pick up an £399 iPad Air for £368, a saving in your pocket of £31.
Check out all the savings from these links below:
US Apple Store
UK Apple Store