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Hasselblad Announces Groundbreaking X1D – Not Mobile Photography But…

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Not mobile photography but as my partner has been covering this event live, via Sweden and I found it incredibly interesting, I thought our readers might too. It’s been heavily rumoured for some time but now it is official.  Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.

Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography accessible to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.

A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

The X1D has been created with passionate photographers in mind, open up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

The Hasselblad X1D is priced at 7,900 EUR (ex VAT) / 8,995 USD.

Key Features

.  Compact, lightweight (725g), highly portable and user-friendly medium format technology

.  Large 50MP CMOS medium format sensor delivering up to 14 stops of dynamic range

.  New line of XCD lenses with integral central shutter; 45mm and 90mm available at launch

.  Compatible with all 12 lenses and lens accessories from the Hasselblad professional H System (adapter required)

. Multiple image format options

.  High quality XGA electronic viewfinder or high resolution rear display with touch functionality

.  Wide range of shutter speeds: 60 minutes to 1/2000th sec. with full flash synchronisation throughout the range

.  An ISO range from 100 to 12,800

.  Dual SD card slots, GPS and Wi-Fi

.  USB 3.0 Type-C connector, Mini HDMI, Audio In/Out

.  Weather and dust sealings

.  HD video

.  Phocus 3.1 for simple and quick raw image processing. Adobe Photoshop® and Adobe Photoshop Lightroom®

compatible.

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

One reply on “Hasselblad Announces Groundbreaking X1D – Not Mobile Photography But…”

Joanne,

This is a shot across the bow of Nikon and Canon, to get with the program. Even though this is a SONY sensor, it will be a camera for still photographers like no other. I can see myself ( if i was well heeled ) having this camera along with SONY A7 series, Panasonic GH4 series cameras in my studio setups.

Can not wait to see the Fashion pros shooting with this.

Be well

Laurence

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