Hasselblad Announces Groundbreaking X1D – Not Mobile Photography But…
Not mobile photography but as my partner has been covering this event live, via Sweden and I found it incredibly interesting, I thought our readers might too. It’s been heavily rumoured for some time but now it is official. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.
Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.
Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.
Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography accessible to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”
A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.
Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.
The X1D has been created with passionate photographers in mind, open up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.
The Hasselblad X1D is priced at 7,900 EUR (ex VAT) / 8,995 USD.
Key Features
. Compact, lightweight (725g), highly portable and user-friendly medium format technology
. Large 50MP CMOS medium format sensor delivering up to 14 stops of dynamic range
. New line of XCD lenses with integral central shutter; 45mm and 90mm available at launch
. Compatible with all 12 lenses and lens accessories from the Hasselblad professional H System (adapter required)
. Multiple image format options
. High quality XGA electronic viewfinder or high resolution rear display with touch functionality
. Wide range of shutter speeds: 60 minutes to 1/2000th sec. with full flash synchronisation throughout the range
. An ISO range from 100 to 12,800
. Dual SD card slots, GPS and Wi-Fi
. USB 3.0 Type-C connector, Mini HDMI, Audio In/Out
. Weather and dust sealings
. HD video
. Phocus 3.1 for simple and quick raw image processing. Adobe Photoshop® and Adobe Photoshop Lightroom®
compatible.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
One Comment
Laurence Zankowski
Joanne,
This is a shot across the bow of Nikon and Canon, to get with the program. Even though this is a SONY sensor, it will be a camera for still photographers like no other. I can see myself ( if i was well heeled ) having this camera along with SONY A7 series, Panasonic GH4 series cameras in my studio setups.
Can not wait to see the Fashion pros shooting with this.
Be well
Laurence