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Apple updates 13-inch MacBook Pro with Magic Keyboard, double the storage, and faster performance

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Apple today updated the 13-inch MacBook Pro with the new Magic Keyboard for the best typing experience ever on a Mac notebook and doubled the storage across all standard configurations, delivering even more value to the most popular MacBook Pro. The new lineup also offers 10th-generation processors for up to 80 percent faster graphics performance* and makes 16GB of faster 3733MHz memory standard on select configurations. With powerful quad-core processors, the brilliant 13-inch Retina display, Touch Bar and Touch ID, immersive stereo speakers, all-day battery life, and the power of macOS, all in an incredibly portable design, the new 13-inch MacBook Pro is available to order today, starting at £1,299, and even less for education customers.

“Whether you’re a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook. Today we’re adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance.”

New Magic Keyboard

The updated 13-inch MacBook Pro now features the new Magic Keyboard, first introduced on the 16-inch MacBook Pro and added to MacBook Air in March. Magic Keyboard features a redesigned scissor mechanism with 1mm of key travel for a comfortable and stable key feel, while the new inverted-“T” arrangement for the arrow keys makes them easier to find, whether users are navigating through spreadsheets or playing games. Magic Keyboard also features a physical Escape key, along with Touch Bar and Touch ID, for a keyboard that delivers the best typing experience ever on a Mac notebook.

Double the Storage

Customers love the super fast SSDs on MacBook Pro, with sequential read speeds of up to 3.0GB/s. The 13-inch MacBook Pro now comes with double the storage of the previous generation, with standard storage starting at 256GB all the way up to 1TB, so customers can store even more photos, videos, and files. And for pro users who need even more storage capacity for large photo libraries and video projects, the 13-inch MacBook Pro now offers up to a 4TB SSD.

Better Performance

The 13-inch MacBook Pro lineup now offers up to 10th-generation quad-core Intel Core processors with Turbo Boost speeds of up to 4.1GHz. Customers who are upgrading from a 13-inch MacBook Pro with a dual-core processor will see up to 2.8 times faster performance. The integrated Intel Iris Plus Graphics deliver up to 80 percent faster performance over the previous generation 13-inch MacBook Pro for 4K video editing, faster rendering, and smoother gameplay. The new graphics also enable users to connect to Pro Display XDR at full 6K resolution.

Faster Memory and More Memory

16GB of faster 3733MHz memory is now offered as a standard configuration on select models, and for the first time on a 13-inch Mac notebook, customers can choose a 32GB memory option. With 32GB of memory, users will experience better performance while running multiple virtual machines and up to 50 percent faster performance when editing gigapixel images in Photoshop.

Portable Design with a Stunning Retina Display

With a sleek aluminium unibody design in space gray or silver and weighing just 3 pounds, the 13-inch MacBook Pro is both highly portable and packed with performance and advanced technologies. Its stunning and brilliant 13-inch Retina display delivers more than 4 million pixels and millions of colours, along with 500 nits of brightness and support for the P3 wide colour gamut. And with True Tone technology, the display offers a more natural viewing experience for design and editing workflows, as well as for everyday tasks such as browsing the web and writing email. The 13-inch MacBook Pro also comes with speakers that provide incredibly immersive wide-stereo sound, Touch ID for easy login and secure online purchases, Touch Bar with dynamic and contextual controls, and the industry-best Force Touch trackpad for precise cursor control and Multi-Touch navigation.

Built-in Security and Privacy

The 13-inch MacBook Pro comes with the Apple T2 Security Chip, Apple’s own custom-designed second-generation silicon, which checks that software loaded during the boot process has not been tampered with and provides on-the-fly data encryption for everything stored on the SSD. This allows MacBook Pro and any Mac with the T2 chip to deliver the most secure boot process and storage of any computer. The T2 also protects Touch ID information, so whether customers are unlocking their Mac, entering an online password, or making online purchases, their information stays safe.

Apple Services

Customers can also enjoy Apple services right on their MacBook Pro, including Mac versions of the Apple Music, Apple Podcasts, and Apple TV apps, as well as Apple News. Apple Arcade is available through the Mac App Store, bringing more than 100 new and exclusive games to Mac customers. And for a limited time, customers who purchase a new MacBook Pro can enjoy one year of Apple TV+ on the Apple TV app for free.**

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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