Pio Schunker – Samsung Mobile Brand Marketing Executive Shares His Vision
Pio Schunker, Senior Vice President of Mobile Communications Business at Samsung Electronics, recently sat down for an interview about what he’s learned about Samsung since joining the company last year and what his plans are for the future. In addition to the highlights of that interview, which can be seen in the video above, Schunker also talked about how branding and marketing work at Samsung, and the kind of company that Samsung is at its core. “The only way to succeed in building a true brand that lasts is to base it on something that is inherently true of the DNA of the company and the very behavior of that…
Samsung Expands Gear Portfolio with Android Wear
Samsung Electronics today unveiled the Samsung Gear Live, powered by Android Wear. The Samsung Gear Live is a new Android wearable that gives you useful information when you need it most. “Samsung has been a pioneer in the quickly-evolving wearable market, and the launch of Gear Live furthers our efforts to deliver a simple and intuitive wearable experience to consumers,” said JK Shin, CEO and President of IT & Mobile Division, Samsung Electronics. “Through our long-term close collaboration with Google, we have successfully incorporated the capabilities of Android Wear into the Gear Live, in a way that only Samsung can do. I am confident that Samsung and Google together,…
Samsung Electronics Integrates Digital Imaging Division With Mobile Communications Division
Well, it’s no surprise to us to read in the ETNews report, that we monitor, that Samsung have merged their camera and smartphone communication divisions into one. Smartphones and cameras are merging at an incredible rate of knots and the Samsung Galaxy hybrid is a key example of this trend. Samsung Electronics explained, “We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones.” This is a big shakeup and perhaps wake up call to the industry by concentrating on one division Samsung…
