Apple Now Offers New Wide-Angle Accessory Lens with Optics by ZEISS

ZEISS and ExoLens have developed a wide-angle accessory lens kit that is available now from Apple. The first lens to be launched from the accessory lens collection is the new ExoLens with ZEISS Mutar 0.6x Asph T* wide-angle lens, which will be available in Apple stores and on starting 14 June 2016 and will retail at $199,95 US Dollar. In collaboration with its strategic partner ExoLens, ZEISS has developed the first aspherical lenses for mobile photographers that will forever raise the standard of mobile photography and videography.

In addition to the wide-angle lens, ZEISS and ExoLens are also planning to launch a tele and a macro-zoom lens this summer. The series of three high-performance lenses (wide-angle, telephoto and macro) is a new breed of mobile photography optics that will allow the massive community of iPhone photographers and videographers to tell a deeper story with gold-standard gear.

“The joint goal of ExoLens and ZEISS is to bring never-before-seen quality and versatility to the rapidly growing market of mobile photographers and videographers,” says John E. Fellowes, Chief Executive Officer of Fellowes Brands, which owns ExoLens. “The collaboration represents a truly pivotal step in the development of accessory lenses for mobile phones.”

“The quality of an image is decisively influenced by the lens and its technical properties,” says Dr. Winfried Scherle, Head of the ZEISS Consumer Optics business group. “The ExoLens with optics by ZEISS series has achieved the best possible technical balance between small size, light weight and high image quality to provide ambitious mobile photographers with top-quality tools to support their creativity.”

Premium-quality lenses with a solid bracket

Wide-angle and telephoto lenses feature the same aspherical lens technology that was previously reserved for high-end DSLR cameras and have brought them straight to the Apple iPhone 6/6s and iPhone 6 Plus/6s Plus as a compact mobile accessory lens. All of the lenses also incorporate the proven T* antireflective coating from ZEISS, which minimizes reflections at the glass-to-air surfaces and improves the transmission of light. The innovative ExoLens bracket, which connects the ZEISS lens to your phone for a truly portable setup, which even fulfills professional demands, is made from precision-machined aluminum and includes soft interior liners to ensure a perfect fit and protection from scratches. The substantial and secure bracket also features an integrated standard tripod mount (1/4”–20) and cold shoe mount, allowing for compatibility with additional accessories such as a microphone or external video light.These wide-angle accessory lens kits include the ZEISS Mutar 0.6x Asph T* wide-angle lens, machined-aluminum ExoLens bracket, soft device-specific liners (for the iPhone 6/iPhone 6s or iPhone 6 Plus/iPhone 6s Plus), lens hood and lens caps, and two microfiber lens pouches.

Leading the collection is the new ExoLens with optics by ZEISS Mutar 0.6x Asph T* wide-angle lens. The lens is virtually distortion-free thanks to its aspherical design, has exceptional edge-to-edge contrast and achieves a unique picture quality. The wide-angle lens (35 mm-equivalent focal length f = 18 mm) is ideal for landscape, architecture and creative shots with unusual perspectives. It’s also perfect for the many videographers now filming professional-quality 4K videos on their iPhone, who want a wider shot than their narrow iPhone camera currently offers.

The ExoLens with optics by ZEISS Mutar 0.6x Asph T* wide-angle lens and the telephoto ZEISS Mutar 2.0x Asph T* (35 mm-equivalent focal length f = 56 mm ) lens both feature an afocal optical design, which is different to traditional interchangeable lenses for system cameras. This means the lenses have infinite focal length, i.e. the focus is set at infinity. This enables photography of objects from infinity to the close-up range, the limits of which are defined only by the technical properties of the mobile phone camera. Protection against dust and water spray makes the wide-angle and telephoto lenses perfect for the challenges of outdoor use. Meanwhile, the macro lens is the first and only mobile lens to offer continuous focus adjustment function, giving a 40–80 mm focal length (35-mm equivalent). This enables the full-frame capture of objects with diameters of between three and twelve centimeters. An optionally attachable and semi-transparent diffuser serves as a spacer, allowing light to shine evenly on the object and enables convenient focusing, even with a short object distance and shallow depth of field.

Technical data for the ExoLens lenses with optics by ZEISS

Key –

1) iPhone® is a trademark of Apple Inc.

2) EP = Entrance pupil diameter of smartphone camera = f-number

3) Equivalent focal length including smartphone camera referring to 35 mm format (36 x 24 mm): f = 28 mm

4) Assumed mobile phone camera optical parameter referring to 35 mm format equivalent focal length f = 28 mm, sensor diameter Øim = 6 mm, minimum optical distance MOD = 80 mm, min. magnification β = 0.058

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]

One Comment

  • Susan Rennie

    A fabulous piece of glass, but the problem is it fits directly onto the bare iPhone, risking damages (I know) from a drop. Why not fit it to a case as Schneider Optics have done with their iPro lenses?