Apple Rises App Store Prices in UK, India and Turkey
Apple rise app store prices, £0.99p might look similar to $0.99 but in actual fact, it represents a 25% increase in price in relation to the previous currency conversion at £0.79p. At the time of writing $1 trades for 82p. This price increase also applies to in-app purchases but not to subscription charges.
We have to bear in mind that in the UK our rate of VAT is 20% and this price is included, of course in the app store retail advertised prices. In the US, tax works slightly differently and sale taxes are not included in the advertised prices but are added at the point of sale.
In India the base price of a $0.99 app will now reach 80 rupees, this represents a 33% increase. In Turkey the prices is up to 3.49 lira from 2.69, representing an increase of 30%.
In the UK we have a weakened pound and this price increase is in many ways a reflection of that.
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Joanne Carter
Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.
