Tesco Mobile Reports Android Outselling iPhone
Tesco Mobile, one of the UK’s leading networks has confirmed that their sales of Android smartphones have surpassed Apple iPhones for the first time. There has been a shift as before Christmas, Tesco Mobile witnessed Apple iPhones outselling Android smartphones by two-to-one.
However, January saw a rapid increase in Android smartphone sales which resulted in like-for-like sales, and in February this year Android smartphones overtook iPhone sales on the Tesco Mobile network.
Tesco Mobile attributes the rise of Android smartphones to affordability, fueled by Tesco Mobile’s wide range of competitive deals on Android handsets. Perhaps also, customers are waiting for the iPhone 5 to hit the shelves and will be scooping those up later this year.
Tesco Mobile’s sales trends underpins recent statistics released by industry analysts Gartner that show global Android sales grew by nearly 900 per cent from 2009. Gartner also reported that 67.2 million Android-based units were sold in 2010, accounting for 22.7 per cent of the market.
Despite Steve Jobs calling 2011 the year of the iPad 2, perhaps Google are calling 2011 the year of the Android – let the battle commence.
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
