Tesco Mobile, one of the UK’s leading networks has confirmed that their sales of Android smartphones have surpassed Apple iPhones for the first time. There has been a shift as before Christmas, Tesco Mobile witnessed Apple iPhones outselling Android smartphones by two-to-one.
However, January saw a rapid increase in Android smartphone sales which resulted in like-for-like sales, and in February this year Android smartphones overtook iPhone sales on the Tesco Mobile network.
Tesco Mobile attributes the rise of Android smartphones to affordability, fueled by Tesco Mobile’s wide range of competitive deals on Android handsets. Perhaps also, customers are waiting for the iPhone 5 to hit the shelves and will be scooping those up later this year.
Tesco Mobile’s sales trends underpins recent statistics released by industry analysts Gartner that show global Android sales grew by nearly 900 per cent from 2009. Gartner also reported that 67.2 million Android-based units were sold in 2010, accounting for 22.7 per cent of the market.
Despite Steve Jobs calling 2011 the year of the iPad 2, perhaps Google are calling 2011 the year of the Android – let the battle commence.