Apple – Shot on iPhone 6 – World Gallery Mobile Movie Campaign
We are all aware of Apple’s incredible ‘Shot on iPhone’ campaign with billboards, print and transit ads published with artists’ photographs but today Apple have expanded the iPhone World Gallery campaign to mobile movies too. Demonstrating what users of an iPhone 6 can capture with the built in video tools and available apps.
Seven videos have been selected to appear within the iPhone World Gallery on Television, cinemas and rich media ads and of course on Apple.com. The videos demonstrate various techniques available to the user including time-lapse, slo-mo and all hand held.
At TheAppWhisperer.com we have been ahead of the game for sometime with our Mobile Movies Column, yesterday we announced two new editors for it, Vanessa Vox and Giulia Baita, we know it is a growing and emerging area. Every two weeks videos that are uploaded to our dedicated Flickr Group are rigorously curated, commented upon and published to our website, as we did here yesterday.
Take a look at the videos that make up the new iPhone World Gallery Movie Campaign below:
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
