Apple – Shot on iPhone 6 – World Gallery Mobile Movie Campaign
We are all aware of Apple’s incredible ‘Shot on iPhone’ campaign with billboards, print and transit ads published with artists’ photographs but today Apple have expanded the iPhone World Gallery campaign to mobile movies too. Demonstrating what users of an iPhone 6 can capture with the built in video tools and available apps.
Seven videos have been selected to appear within the iPhone World Gallery on Television, cinemas and rich media ads and of course on Apple.com. The videos demonstrate various techniques available to the user including time-lapse, slo-mo and all hand held.
At TheAppWhisperer.com we have been ahead of the game for sometime with our Mobile Movies Column, yesterday we announced two new editors for it, Vanessa Vox and Giulia Baita, we know it is a growing and emerging area. Every two weeks videos that are uploaded to our dedicated Flickr Group are rigorously curated, commented upon and published to our website, as we did here yesterday.
Take a look at the videos that make up the new iPhone World Gallery Movie Campaign below:
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
