Android Still Leading The Way In SmartPhone Market Wars

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According to the latest report from comScore Inc, out of a surey of more than 30,000 US mobile subscribers, Google Android continued to gain ground in the smartphone market, reaching a whopping 41.8% market share. Apple are second with 27% and RIM comes in for a bronze with a 21.7% share. Meanwhile Microsoft sports a lowly 5.7% and Symbian with 1.9%.

OEM Market Share

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For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.

Mobile Content Usage

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In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).

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