Apple wins Cannes Lions Outdoor Top Prize for World Gallery ad Campaign
We’ve all been loving Apple’s World Gallery ad campaign for its iPhone 6. Launched in March 2015, this campaign commonly known as ‘Shot on iPhone 6’ after Apple curated the best images from users work via Flickr and Instagram to display on billboards, posters and creative environments all around the world. The campaign featured 162 users and more than 10,000 installations in 75 cities in 25 countries.
Juan Carlos Ortiz, Creative Chairman at DDB Americas and Jury president for Cannes Lions, declared Apple’s campaign ‘a game changer’.
The campaign, a collaboration of Apple and TBWA/Media Arts Lab, also won five Gold Lions awards for individual ‘Shot on iPhone 6′ posters. See more here.
Apple recently expanded the World Gallery to include videos as well, see here.
Joanne Carter
Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.
