Apple wins Cannes Lions Outdoor Top Prize for World Gallery ad Campaign
We’ve all been loving Apple’s World Gallery ad campaign for its iPhone 6. Launched in March 2015, this campaign commonly known as ‘Shot on iPhone 6’ after Apple curated the best images from users work via Flickr and Instagram to display on billboards, posters and creative environments all around the world. The campaign featured 162 users and more than 10,000 installations in 75 cities in 25 countries.
Juan Carlos Ortiz, Creative Chairman at DDB Americas and Jury president for Cannes Lions, declared Apple’s campaign ‘a game changer’.
The campaign, a collaboration of Apple and TBWA/Media Arts Lab, also won five Gold Lions awards for individual ‘Shot on iPhone 6′ posters. See more here.
Apple recently expanded the World Gallery to include videos as well, see here.
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
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