Will.i.am To Create ‘Genius ‘i’Phone’ With 14 megapixel camera
Will.i.am perhaps best known as one of the founding members of The Black Eyed Peas and seven Grammy Award winner has announced that he is to release an accessory that will enable an iPhone 4 or iPhone 5 to shoot 14 megapixel images. Will.i.am was interviewed by Georgia Dehn of the British newspaper The Telegraph where he explained that next week will see the global launch of his iPhone hardware that ‘will turn your smartphone into a genius-phone’
The first product that will be released is ‘an accessory that clips onto an iPhone and transforms the 8 megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs’. The Telegraph spoke exclusively to Will.i.am where he went on to explain, ‘we have our own sensor and a better flash. The dock your phone into our device and it turns your smartphone into a genius-phone. We take over the camera’.
Prices will be announced in London next week, we can’t wait to test this product out and will have a full expert review in due course.
Will.i.am spotted wearing the i.am+ camera for iPhone 5 while out in London with X Factor judge Nicole Scherzinger in October Photo: REX FEATURES
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
2 Comments
David
Now this is interesting!! If you need someone to “test drive” on these units…please think of me!!!
Mike
So if this I.am.cam has its own lens and sensor, it essentially turns your iPhone camera into a storage device. Cool idea If it allows you to use all the camera apps you’ve downloaded. Improved lighting would be good.
It wouldn’t work for itogs like me however as I use an Olloclip and love that approach. It will be fun to see what emerges.