Will.i.am To Create ‘Genius ‘i’Phone’ With 14 megapixel camera
Will.i.am perhaps best known as one of the founding members of The Black Eyed Peas and seven Grammy Award winner has announced that he is to release an accessory that will enable an iPhone 4 or iPhone 5 to shoot 14 megapixel images. Will.i.am was interviewed by Georgia Dehn of the British newspaper The Telegraph where he explained that next week will see the global launch of his iPhone hardware that ‘will turn your smartphone into a genius-phone’
The first product that will be released is ‘an accessory that clips onto an iPhone and transforms the 8 megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs’. The Telegraph spoke exclusively to Will.i.am where he went on to explain, ‘we have our own sensor and a better flash. The dock your phone into our device and it turns your smartphone into a genius-phone. We take over the camera’.
Prices will be announced in London next week, we can’t wait to test this product out and will have a full expert review in due course.
Will.i.am spotted wearing the i.am+ camera for iPhone 5 while out in London with X Factor judge Nicole Scherzinger in October Photo: REX FEATURES
Joanne Carter
Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.
2 Comments
David
Now this is interesting!! If you need someone to “test drive” on these units…please think of me!!!
Mike
So if this I.am.cam has its own lens and sensor, it essentially turns your iPhone camera into a storage device. Cool idea If it allows you to use all the camera apps you’ve downloaded. Improved lighting would be good.
It wouldn’t work for itogs like me however as I use an Olloclip and love that approach. It will be fun to see what emerges.