TheAppWhisperer

New MacBook Air has more to love and is now just £999/$999

2020-03-182020-03-18 by Joanne Carter

Apple today updated MacBook Air, the world’s most loved notebook, with faster performance, the new Magic Keyboard, twice the storage and a new lower price of £999/$999, and even less for education.* The new MacBook Air delivers up to two times faster CPU performance** and up to 80 percent faster graphics performance,*** letting customers breeze … Read more New MacBook Air has more to love and is now just £999/$999

WaterField Debuts Sutter Tech Sling for New Apple iPad Pros and New MacBook Air

2018-11-022018-11-01 by Joanne Carter

I must be one of the biggest fans of WaterField Designs, a San Francisco designer and manufacturer of custom laptop sleeves, bags and device-specific cases. On my recent press trip to Germany and Italy, I used continuously the iPhone Camera Bag that I have reviewed previously. It managed to carry comfortably, two mobile devices, glasses and some cash. The trip I was on was extremely energetic with helicopter rides, boat trips and fast street photography in Sorrento. This bag coped admirably and now WaterField are debutting another very useful bag, which we hope to thoroughly review soon. It’s the Sutter Tech Sling bag, a sophisticated one-strap backpack in two sizes, with dedicated pockets to hold Apple’s new iPad Pro and Apple Pencil, or new MacBook Air. Designed for comfort and easy accessibility, the meticulously-crafted Sutter Tech Sling combines the utility of a sling with a professional aesthetic, a smart choice for creative professionals, commuters and travelers. Sling orders through November 9 will include a complimentary new WaterField Stylus Pencil Case, a plushly-padded accessory case with a dedicated Apple Pencil pocket.

“The lifestyle of a 21st-century creative professional calls for a comfortable, agile bag with a refined look,” explained company owner Gary Waterfield. “When we set out to design a Sling that creatives could carry for work, commuting, and traveling, we focused on comfort and function. Thanks to extensive ergonomic testing, you’ll feel how nicely the bag sits against your back and how easily you can access your gear.”

The Sutter Sling is intentionally designed with features for easy-access and comfort:

* While remaining on one shoulder, the bag easily shifts to the front, allowing quick access to items in the exterior pocket from either side

* A unique swivel strap attachment grants 180-degree rotation so the bag rests flat against the body whether worn over one shoulder or crossbody

* A wide shoulder strap with a built-in, moveable shoulder pad distributes weight evenly

* A one-handed cam lock buckle lets users adjust how the bag rests against their body without removing the bag

* The thoughtfully-placed iPad compartment keeps the back of the bag comfortably flat

* Rear mesh padding enhances airflow and cushioning

* Double, waterproof zippers enable entry to the main compartment from either side

* A gold, water-resistant liner lights up the interior of the bag for increased visibility

* An interior key fob attachment keeps keys quickly findable

All-new Apple MacBook Air takes flight

2018-10-302018-10-30 by Joanne Carter

Apple today introduced an all-new MacBook Air, bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook. Delivering the all-day battery life it’s known for, the new MacBook Air is available in three gorgeous finishes — gold, space grey and silver. The most affordable Retina-display Mac ever also includes an Apple-designed keyboard, a spacious Force Touch trackpad, faster SSDs, wide stereo sound, the Apple T2 Security Chip and Thunderbolt 3, making the new MacBook Air the perfect notebook to take with you everywhere you go.

“The first MacBook Air revolutionised Mac with its thin wedge-shaped aluminium design. It forever changed the entire industry for portable computers and became the world’s most loved notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Redesigning MacBook Air started with a stunning Retina display and all-day battery life, and then we added Touch ID and the Apple T2 Security Chip, the latest processors, incredible sound, the third-generation keyboard and Force Touch trackpad, high speed Thunderbolt 3 ports, and of course macOS Mojave in a beautiful, thinner, lighter, all-aluminium design that a whole new generation of MacBook Air customers are going to love.”

Apple Updates 13-inch MacBook Pro with Retina Display & MacBook Air

2015-03-092015-03-09 by Joanne Carter

Apple today updated the 13-inch MacBook Pro with Retina display with the all-new Force Touch trackpad, fifth generation Intel Core processors and Intel Iris Graphics 6100, two times faster flash and longer battery life, bringing even more performance and capabilities to our pro customers.* Apple also today updated the 11-inch and 13-inch MacBook Air with fifth generation Intel Core processors, Intel HD Graphics 6000, and Thunderbolt 2, and added up to two times faster flash to the 13-inch MacBook Air, making the perfect everyday notebooks even better.

“Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and 13-inch MacBook Air all received significant upgrades,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 13-inch MacBook Pro has been updated with the latest processors, more powerful graphics, faster flash, longer battery life and the all-new Force Touch trackpad. We’re also bringing the latest processors and graphics, and faster Thunderbolt 2 to the 11-inch and 13-inch MacBook Air, as well as up to two times faster flash to the 13-inch MacBook Air.”

The 13-inch MacBook Pro with Retina display features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. You can even customise the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.

The updated 13-inch MacBook Pro with Retina display also features fifth generation Intel Core processors up to 3.1 GHz, with Turbo Boost Speeds up to 3.4 GHz, faster integrated Intel Iris Graphics 6100, and flash storage that is up to two times faster, with throughput up to 1.6GBps.* In addition, the 13-inch MacBook Pro with Retina display now delivers up to 10 hours of battery life and up to 12 hours of iTunes movie playback.**

The updated 11-inch and 13-inch MacBook Air now feature fifth generation Intel Core processors up to 2.2 GHz, with Turbo Boost speeds up to 3.2 GHz, integrated Intel HD Graphics 6000, and Thunderbolt 2, delivering up to 20Gbps, twice the bandwidth of the previous generation. The 13-inch MacBook Air also features faster flash storage that is up to two times faster than the previous generation.***

Every new Mac comes with OS X Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing Continuity features that make working across your Mac and iOS devices more fluid than ever.

iMovie, GarageBand, iPhoto, and Pages, Numbers and Keynote come free with every new Mac. iMovie lets you easily create beautiful movies, you can use GarageBand to make new music or learn to play piano or guitar and you can edit and share your best shots with iPhoto. Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud let you create a document on iPhone or iPad, edit it on your Mac and collaborate with friends, even if they are on a PC. The new Photos for OS X app keeps your growing photo and video collection automatically organised and easy to navigate and will be included in an OS X Yosemite update this spring.

Rumour – New Apple iPads To Be Announced October 21

2014-09-182014-09-18 by Joanne Carter

Well, that’s the rumour and one that we’re really hoping turns true. It’s a pattern that Apple have repeated for the past few years, last October Apple unveiled the iPad Air and iPad Mini with Retina display. This October we’re hoping for new iPad models with possibly the A8 processor that they’ve added to the … Read more Rumour – New Apple iPads To Be Announced October 21

Apple’s New Back To School Promotion Rolls Out – And It’s Better Than Ever

2013-07-022013-07-02 by Joanne Carter

Apple have just launched their new Back to School Promotion, which is good and better than last year. Apple will give you, if you’re in Education a $100/£70 App Store gift card when you purchase a Mac or $50/£35 when you buy an iPad or iPhone. The latter is the new part and is a … Read more Apple’s New Back To School Promotion Rolls Out – And It’s Better Than Ever

Black Friday Deals At The Apple Store

2012-11-232012-11-23 by Joanne Carter

Black Friday deals are in full swing at the Apple store but as always, they’re nothing to really shout about and won’t change your life but a saving is a saving nonetheless. We’ve listed some of the deals below take a look… iPad (4th Generation) If you’ve been wanting to pick up the … Read more Black Friday Deals At The Apple Store

Massive Sales At Best Buy UK Today On Apple Gear – Don’t Miss These Deals

2011-11-28 by Joanne Carter

There are some great bargains to be had at Best Buy UK today, the stores have been closed all weekend as the staff have been preparing for their closing down sale. Look at some of the bargains that we have found, but hurry we’re sure they are all in limited supply. iPad 2 Smart Cover … Read more Massive Sales At Best Buy UK Today On Apple Gear – Don’t Miss These Deals

Apple Discounts iPad, iMac, iPod, MacBook Air, MacBook Pro And More For Black Friday

2011-11-23 by Joanne Carter

9to5Mac are reporting that a ‘trusted tipster’ has provided them with details of Apple’s Black Friday sale, this Friday November 25th. The deals look better than last years offerings at least as there are greater discounts to higher capacity iPads and iPods. From what we can tell so far, the MacBook Airs and Pros will … Read more Apple Discounts iPad, iMac, iPod, MacBook Air, MacBook Pro And More For Black Friday

The Lion Sleeps Tonight – But Not For Long + Specs Of New MacBook Airs

2011-07-202011-07-20 by Joanne Carter

With the online Apple Stores closed throughout the world at present, it won’t be long now until the Lion roars and with that OS update, we’re also hoping for some nice hardware to play along with it. Of course, we’re thinking MacBook Airs and 9to5Mac have apparently got hold of the specs of these impending … Read more The Lion Sleeps Tonight – But Not For Long + Specs Of New MacBook Airs