Sponsored Video – Samsung Memory


Samsung have commissioned a series of three videos as part of their latest campaign highlighting Samsung Memory. The idea behind it is that Samsung Memory has been designed to keep your general use energy needs down across all of your devices. Samsung mobile devices now come with a 70% power saving, less energy means reduced overheads, shrinking infrastructure and slashed operating costs. Samsung Memory is the smallest ever created, allowing for ultra slim mobile devices, such as of course the gorgeous Samsung Galaxy SIII. This new memory can store twice as much data giving your device faster processing speed and operating power too.

This campaign is not just about memory in your handheld device. If you’ve ever experienced your laptop freezing during an important meeting or presentation then you know how frustrating that is. Samsung say that by choosing a device with Samsung Memory you will be assured of optimum performance at all times, so no crashing and no freezing.

It’s on that note that we can explain more about the very humorous campaign that Samsung have created. It features three evil characters, known as Battery Brutus, Loading Ball Larry and Fiona Freeze.

Battery Brutus is the evil guy that sucks the life out of your mobile device just when you’re catching up reading your favourite website or downloading some movies, you can rely on Brutus to strike.

Wondering who or what is slowing down your device? Think no more, that’s the result of Loading Ball Larry ensuring that quick update you wanted to do now takes hours!

Leaving us last but not least with the evil female character Fiona Freeze, oh yes, just at that crucial moment she will strike and ensure your screen is frozen and no button other than a reset with get things moving again.

Samsung assure us that you can prevent all this evilness just by purchasing a device with Samsung Memory in the first place, good will prevail.

You can read more about Samsung Memory and their great campaign on their website, here.

This post has been sponsored by Samsung

Check out the commercials below…


Samsung Memory – Meet Battery Brutus

Sponsored by Samsung



Samsung Memory – Meet Loading Ball Larry


Samsung Memory – Meet Fiona Freeze


Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: