iOS Apps,  News

Viewfinder Pro, Viewfinder Basic, ALPA eFinder and Viewfinder Cine – Updated


Viewfinder is a simulator. It can show on your iPhone (or iPod touch or iPad) how a scene would look like using different camera / lens combinations. Motion picture folks call these kinds of devices a “director’s viewfinder” and you can see original “hardware” versions of them hanging around the neck of your favorite director (unless he or she uses Viewfinder, of course). There are various versions of this app, as you will note from the title.

Both versions of this app are good but they are expensive. If you’ve already purchased these apps, or received one of our freebies at one time or another, then these updates are free. If not the Pro version will set you back $19.99/$13.99/download, the Basic $11.99/£7.99/download, ALPA eFinder $11.99/£7.99/download and Viewfinder Cine $23.99/£16.99/download.

All updates now support iPhone 5 and iPod Touch 5th Generation. There’s also bug fixes too.


Which Edition Should You Choose?



‣ Basic – for casual shooters working with primarily 35mm photo equipment or small video cameras. Some advanced configuration options (such as creating custom cameras or GPS track logging) is missing from this edition.

‣ Pro – for professional and advanced amateur photographers. Medium and large format cameras are supported as well as all the advanced options and GPS track logging.

‣ Cine – for cinematographers. This edition is similar to Pro (in terms of advanced configuration support), but instead of medium and large format cameras you’ll find almost all motion picture cameras ever made.

‣ ALPA eFinder – designed for ALPA customers. This is essentially the same as the Pro edition. The main difference is that only ALPA cameras are supported.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: