App Developer Interviews,  INTERVIEWS,  News

Pocket Snapper – App Developer Interview

We just interviewed the developers of the popular mobile photography app, Pocket Snapper. It’s an app with a dazzling array of effects and diverse layouts. Our review of this app will be published soon but first we wanted to find out more to the background of this app.

If this interview inspires you to pick up Pocket Snapper, just click here to do so. It retails for $1.99/£1.49.




Joanne – How was your app conceived and what were your thoughts about how it would appeal in the marketplace, currently?

PS Team – Pocket Snapper is a well-rounded photo and video app with impressive functionality divided into four dimensions: versatile photo editing functions, efficient album management, top-notch iModel mode for professional photo shooting experience, and instant photo-taking from recorded videos. We‘ve made a leap in the conventional concept of a photo app.




Joanne – Can you tell us more about the design and how you came to choose the colors and themes used?

PS Team – Pocket Snapper is an ideal photo app for anyone who has passion in photography. Pocket Snapper is like a professional camera. For that reason, we chose to go low-profile and decorated its appearance with classic pitch-black.

Target Market



Joanne – Who do you see as the main target market for this app in terms of age, genre and expenditure?

PS Team – Pocket Snapper is designed for both the amateurs and professionals. We design this app to bring a whole photography experience to people who love to take photos, edit and share their pieces of works. Take our iModel as an example, iModel serves as a perfect way for those who are interested in portrait photography to practice and sharpen their skills.




Joanne – How long did Pocket Snapper take from the original planning to the production process?

PS Team – It took our team almost a year from planning to actual development. In June 2010, the innovation team proposed to create a brand new photo app with powerful features. We started to develop the app in May 2011. We launched Pocket Snapper in March 2012.



Joanne – How do you predict sales to be, is there a good solid market for this style of app?

PS Team – The photo app market is full of great potential. We will keep making Pocket Snapper better. More and more people see iPhones as their regular camera now. It is expected that people will start to pay attention to the functionality of photo apps on the market. We’re glad to be on the right track and will keep improving Pocket Snapper to excel in the market.




Joanne – What has been the hardest obstacle you have had to overcome regarding the development of this particular app?

PS Team – When we started to develop Pocket Snapper, there were already tons of photo apps on the App Store, and some with decent quality and features. Therefore, we had to not only catch up on those experienced photo app developers in a short time but also carefully design Pocket Snapper so that it differentiates itself from other photo apps. We are glad we’ve come this far and we’ve developed a niche with entry barriers.

Third Parties



Joanne – Would you consider developing apps for third parties?

PS Team – The main technique behind iModel is gyroscope and we believe it has wider applications in the market. So, yes, we’re exploring any possibility to work with third parties that are interested in combining such technique with their business use.


App Store


Joanne – What have you learnt from the App Store?

PS Team – In a market like the App Store where there are a ton of products on the shelf, getting exposed and featured on the Store page really matters. Besides, the App Store compiles lists of the top apps and updates the rankings frequently so that we could keep up with the market trend and better understand the market needs.




Joanne – Have Apple supported you well with your App Development?

PS Team – We developed the app on our own.

The Future



Joanne – What next? Are you developing another app? Would you go for the same genre again and if not, which would you choose?

PS Team – We’re planning on developing a film editing app. The current version of Pocket Snapper has basic film editing functions, and we have received positive feedback regarding these functions. We have also noticed that more and more people are getting interested in editing films directly on their devices. Therefore, we are considering developing an app that allows users to enjoy the fun of editing videos.




Joanne – Have you considered developing apps for other platforms such as Android? If so, what has the experience been like?

PS Team – We do have plans to migrate the app to other platforms to reach a wider user base.



Joanne – What do you think about Have we helped you? Would you recommend us?

PS Team – clearly has a lot of readership. We enjoy reading those high-quality interviews and your review articles. We appreciate your support by posting our app information.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]