Samsung Redefines Network Possibilites At Mobile World Congress 2014
Samsung Electronics Co., Ltd will demonstrate its newest advanced networks and solutions at Mobile World Congress 2014. Under its theme for this year’s congress, ‘Elegant Connections, Possibilities Redefined’, Samsung will demonstrate its higher performance network, combined with versatile functionalities.
Rapid growth of smart device users and the data deluge of multimedia radio traffic, mobile operators have faced new challenges in the deployment of advanced networks, improving the end user experience and generating additional profitable revenue streams. At Mobile World Congress 2014, Samsung will showcase its portfolio of cutting-edge network solutions to address these challenges.
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Simon Stanford, Vice President of IT & Mobile division, Samsung Electronics UK & Ireland said: “With the mobile industry evolving and smart device usage continuing to grow Samsung must provide a mobile network to meet consumer needs. Samsung strives for the best and by drawing on our valuable field experience in the most active LTE markets and building on our commitment to long-term partnerships in the mobile network industry we will provide a solution which meets customer demand.”
Based on the theme of ‘Elegant Connections, Possibilities Redefined’, Samsung will exhibit three new solution concepts that benefit mobile operators with enhanced network performance, innovative business enablement and differentiated subscriber experience.
High Density Cell Solutions
As mobile data traffic increases, deploying high density cells for high capacity networks became inevitable and Samsung shows an effective way to optimise and utilise large numbers of cells. Samsung has identified the most effective and targeted functionality for dense urban areas through adoption of its Smart Networks technology, which allocates network resources through centralised control and mitigates interference among cells. This capability is reinforced by Samsung’s expertise in deploying networks to meet the challenges faced in dense and highly populated areas.
Samsung will suggest C-RAN as the optimal configuration for High Density Cell and its showcased solutions for High Density Cells will include Smart SON (Self Organising Network).
Evolutions in Carrier Aggregation
As Carrier Aggregation (CA) became the most critical and popular solution for LTE which uses various frequency bands, Samsung will demonstrate and showcase its latest developments in the technology. The networks which are powered by Samsung’s advanced CA technologies will verify significant mobile data speed enhancements, improved cell edge performance, large coverage with powerful data off-loading capability and a better way of handling heterogeneous network.
In this part of the showcase, Samsung will show its distinguished CA solution called Smart CA and innovative use cases of Carrier Aggregation.
Smart Media Networks
With the number of smartphone users still growing the mobile network needs to be enhanced for multimedia delivery. Samsung’s Smart Media Networks not only helps solve these challenges, but also raises the end-user mobile experience to unprecedented levels. Samsung achieves this dual benefit through expanded content transmission capabilities, combined with an operator-ready suite of intelligent network management tools.
Samsung’s showcased Smart Media Networks will encompass Smart CacheTM, advanced CDN solutions and mobile network analytics.
Enabling New Revenue Stream Opportunities
With a variety of services such as OTT applications and SNS that replace conventional mobile communication services, mobile operators demand new service platforms for their revenue source. Samsung’s network solutions underpin innovative business models and diversify the revenue streams of mobile operators. As the preferred partner of market-leading mobile operators for solution development Samsung will share key insights on advanced services and discuss various possibilities toward establishing new and profitable platforms.
Samsung’s showcased solutions for enabling new revenue streams will include will include VoLTE, Rich Communications, and eMBMS.
In addition to this solution demonstration, Samsung will present its view on the mobile network evolution by unveiling a range of technologies from today’s most advanced, to tomorrow’s futuristic possibilities. These include the various configurations of Samsung’s base station – Distributed, Stackable and Multi-standard – and HetNet (Heterogeneous Networks), together with complementary portfolio products. Samsung will also emphasise its leadership and vision for the future of mobile through a prototype exhibition of 5G technology.
Samsung will also introduce its suite of enterprise communications, Smart WLAN, which constitutes an umbrella Wi-Fi solution optimised for smartphones and tablets. Smart WLAN includes high performance AP (Access Points), a WLAN Controller, UC (Unified Communications) solutions and further tools to enable a true, all-wireless office network.
By adapting Samsung’s advanced technologies for mobile networks, Smart WLAN provides a seamless service during voice calls and video play, and greater throughput when moving between APs. Samsung aims to accelerate its global wireless enterprise business through Smart WLAN and plans to launch this solution in several markets, starting this year.
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
