Adobe Fosters Innovation at OFFF 2018

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Adobe announced today that it will be teaming up with leading artists and creative innovators from around the world to make OFFF Barcelona 2018 an unforgettable creative experience. As lead sponsor, Adobe will give access to all of the action at Europe’s largest creative conference via a three-day livestream.

Adobe’s key creative activities and experiences at OFFF 2018 include:

  • A keynote session with principal engagement strategist for Creative Cloud Michael Chaize on how Adobe is applying innovation to design to shape the future of Creative Cloud

  • Two ‘Sneaks’, revealing new features coming soon to Adobe XD and Illustrator CC

  • A livestreamed Adobe Stock Visual Trends Panel featuring renowned artists, futurologists, sociologists and artists to discuss the evolution of visual culture

  • Personal portfolio review sessions for in-person and online attendees

  • Creative community challenges giving in-person and online attendees a chance to attend Adobe MAX 2018

Simon Morris, EMEA Senior Marketing Director at Adobe commented: “OFFF is a central partnership for Adobe. It’s a chance for us to celebrate some of the amazing work produced by the creative community as well as showcase the latest innovations in our own tools to the people that push creative boundaries. Tools that we hope will help power new generations of innovation. All the best bits will be livestreamed for our creative community around the world.”

Among the highlights, Michael Chaize will headline a keynote alongside artist, Marta Cerdà on 24th May 2.25pm BST which will explore Adobe’s community initiatives and highlight the latest updates to Creative Cloud. The session will include two Adobe ‘Sneaks’ that will offer a peek into three new product features coming soon to Adobe XD and Illustrator CC.

Over the three-day creative festival, Adobe Live sessions will be streamed online from 10am BST daily May 24-26 on – register here to receive a reminder. During the daily program, Adobe will host top speakers, trending artists and creative gurus including The Design Kids, Paloma Rincon, Ricardo Gonzalez from It’s a Living, William Patterson and GIANTSTEP among many more. The event and online audience with get access to personalised Behance portfolio reviews (apply for a personalised portfolio review now.)

In addition, an Adobe Stock Visual Trends Panel will be livestreamed on Facebook on May 24 at 9 am BST to discuss the evolution of visual culture and the trend of Multilocalism. With travel and technology making the world ever-smaller, artists and brands are embracing a mosaic of cultural experiences in their imagery. This trend, a key finding in Adobe Stock’s 2018 Visual Trends, will be the topic of the panel debate featuring creative luminaries including designer and director, Dr. Nelly Ben Hayoun, Futurist, Rudy De Wale, and artists Aleksandre Szmytko, Mariana Rodrigues, Perci Chen and Tobi Chinobi.

Follow it all live and online via Adobe Stock Facebook Live here!

As always, attendees to OFFF will also be able to join in on the Adobe workshops. This year, Adobe has lined up a workshop featuring celebrated artists including Robert Generette (Illustration), Michael Schauer (Mobile Photography), Kyle T. Webster (Illustration and Digital Painting), Marianna Tomasselli (Illustration & Stock contributor) and Perci Chen (Illustration & Stock) to showcase how they´re using Adobe’s mobile and desktop apps, and reveal their best workflows to the OFFF community.

Furthermore, Adobe will launch an Adobe Stock “Top 30 Challenge” in which teams featuring special guests from the event will be prompted to design an image inspired by the Top 30 Adobe Stock search terms for Barcelona. The winning image will be chosen through a public vote on Twitter. Participants in the vote will get the chance to attend the Creativity Conference Adobe MAX, held in October this year in Los Angeles.

Finally, Adobe has always been committed to helping the next generation thrive. At OFFF, we are proud to introduce Project 1324, an Adobe initiative where emerging artists can discover and apply for exciting creative opportunities – such as fellowships, mentorships and scholarships. In celebration of Project 1324’s new character design challenge with Pictoplasma, attendees can practice their design skills in the Adobe Experience Lounge and learn more about the Project 1324 experience from two of this year’s Pictoplasma Fellows, Alice Monvaillier and Helena Covell.  They will also be part of the OFFF livestreaming program. You can learn more about Project 1324’s new challenge with Pictoplasma at

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Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]