Which Social Media Channel Is Best For Business?
Every business owner should be aware that using social media channels including Twitter, Facebook, and Instagram among others is crucial for business. This is, after all, where so many of their customers are going to be, and so it makes sense that they should be there as well.
Yet due to the number of social media channels that exist, which one is going to be the best for your business? Or should you sign up to more than one? There are many questions to be answered, so read on to discover more.
When you think of social media, Facebook is probably the first name that comes to mind. It is certainly the biggest social media channel, with around 1.59 billion active daily users. This is often where people will go first, even before they search on Google, if they want to know more about your business, so it is going to be useful to have a Facebook page.
The great thing about Facebook is that you can target your posts and ads directly to the users who are most likely to buy from you. This means you can make the most of your marketing budget. However, remember that your Facebook page should be updated on a regular basis in order to remain relevant and give people a sense of trust.
Twitter is a different concept to Facebook, which was – initially at least – about communicating and staying in touch with friends and family. When you are marketing on Twitter you can pick and choose the people you interact within a much simpler way.
The character limit has been doubled from 140 to 280 characters, so you can easily put your message across, and connect directly with people who need to connect with you. A 42% of Twitter users access the platform daily! It’s often seen as a much more personal channel than Facebook when it comes to business, and therefore can certainly help you reap rewards in your business if the personal touch is what is required.
Whereas Facebook and Twitter – and Twitter especially – use the power of words to communicate, Instagram uses the power of the image instead. Although you can write short descriptions, you cannot post without an image, and it pays to make it a good one. You can even use a variety of different filters to really enhance the look of whatever it is you are posting about.
If you are selling items that people need to see in order to appreciate, or you are selling a service such as make up artist, photographer, or any other bespoke offering, Instagram can work perfectly as you can show your products off in the right light.
Others
Although these three social media channels are perhaps the most popular and therefore, the ones that you will initially consider, there are others that might be worth learning more about when it comes to marketing your business. They include:
- YouTube
- Snapchat
Plus, more social media channels are being created as time goes on, and older ones are becoming obsolete. Check that there are enough users who are going to be interested in your business before signing up and maintaining a social media account.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
