Which Social Media Channel Is Best For Business?


Every business owner should be aware that using social media channels including Twitter, Facebook, and Instagram among others is crucial for business. This is, after all, where so many of their customers are going to be, and so it makes sense that they should be there as well.

Yet due to the number of social media channels that exist, which one is going to be the best for your business? Or should you sign up to more than one? There are many questions to be answered, so read on to discover more.


When you think of social media, Facebook is probably the first name that comes to mind. It is certainly the biggest social media channel, with around 1.59 billion active daily users. This is often where people will go first, even before they search on Google, if they want to know more about your business, so it is going to be useful to have a Facebook page.

The great thing about Facebook is that you can target your posts and ads directly to the users who are most likely to buy from you. This means you can make the most of your marketing budget. However, remember that your Facebook page should be updated on a regular basis in order to remain relevant and give people a sense of trust.


Twitter is a different concept to Facebook, which was – initially at least – about communicating and staying in touch with friends and family. When you are marketing on Twitter you can pick and choose the people you interact within a much simpler way.

The character limit has been doubled from 140 to 280 characters, so you can easily put your message across, and connect directly with people who need to connect with you. It’s often seen as a much more personal channel than Facebook when it comes to business, and therefore can certainly help you reap rewards in your business if the personal touch is what is required.


Whereas Facebook and Twitter – and Twitter especially – use the power of words to communicate, Instagram uses the power of the image instead. Although you can write short descriptions, you cannot post without an image, and it pays to make it a good one. You can even use a variety of different filters to really enhance the look of whatever it is you are posting about.

If you are selling items that people need to see in order to appreciate, or you are selling a service such as make up artist, photographer, or any other bespoke offering, Instagram can work perfectly as you can show your products off in the right light.


Although these three social media channels are perhaps the most popular and therefore, the ones that you will initially consider, there are others that might be worth learning more about when it comes to marketing your business. They include:

  • Pinterest
  • LinkedIn
  • YouTube
  • Snapchat

Plus, more social media channels are being created as time goes on, and older ones are becoming obsolete. Check that there are enough users who are going to be interested in your business before signing up and maintaining a social media account.

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