Hipstamatic Goes Back to the Future with an All New Point-and-Shoot App for iPhone
Hipstamatic, the company that invented mobile photo filters and one of the oldest app companies in America, celebrates its tenth birthday with a return to retro. The company is launching a new app inspired by its original app tomorrow. Hipstamatic X is an instant film-like camera created exclusively for iPhone. This camera brings all the joy, quirk, and randomness of film photography to your pocket. Why spend hours editing? Never waste another moment swiping filters, pulling sliders, or tweaking effects.
“A decade is a long time, and while we’ve seen loads of photo apps enter and exit the category over the past ten years, Hipstamatic X is a return to what inspired them all. The joy of instant film and the availability of your iPhone are what make this product special,” said Lucas Allen Buick, Co-Founder, “The ‘fun’ of photography has really been drained over the years as we all worry about perfection. The brilliance of a point-and-shoot is that it captures a moment in time and as the photographer you are free to continue to experience those moments without stopping to edit and share.”
Hipstamatic X will be available on October 1st as a FREE download exclusively on iOS. A subscription which unlocks the company’s archive of filters and presets will also be available.
“This is just the beginning of Hipstamatic’s return to retro”, said Ryan Dorshorst, Co-Founder, “Our mission is to blur the line between the new world of computational photography and old-school instant film.”
Hipstamatic X includes a camera bag full of nostalgic cameras from the past, including Pinhole, Tintype, and Fisheye. “Utilizing new technology like depth capture we are able to more accurately reproduce these old photographic techniques,“ said Dorshorst. It also includes a brand-new Eazy™ Camera which harnesses the automagical power of machine learning to pick the perfect photo filter depending on what you are shooting.
Pictures taken with Hipstamatic X have their very own look and unique character; artistic and painted with light and quirk. Hipstamatic images are sometimes surprising and offer a delicate beauty, turning any iPhone into an instant art making machine.
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Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
