OnePlus lights up the London night sky with the first-ever ‘Moonbow’ shot on the OnePlus 9 Series
Extremely rare and almost impossible to see with naked eye, the Moonbow phenomenon was recreated by OnePlus to capture the #TrueColors of the full moon, shot on the OnePlus 9 Series
OnePlus lit up London’s skies with a technologically created ‘Moonbow’, typically a rare and awe-inspiring natural phenomenon that is only ever seen in a handful of remote locations around the world.
Using high-powered light projections beamed through a wall of mist set under the perfect light conditions of the full moon, OnePlus created London’s very own first-ever man-made Moonbow in front of Tower Bridge, shot on the OnePlus 9 Series. The man-made Moonbow took 12 hours of on-site build time, used 60 tonnes of environmentally friendly recirculated water an hour and was created by a high power 20,000-lumen light projector.
Typically, a Moonbow only occurs naturally when the light from the moon is refracted through water droplets in the air and is usually too faint to excite the cone receptors in the human eye making it extremely difficult to discern its natural colors. However, using this OnePlus 9 Series camera, co-developed with Hasselblad, the once faint colors of the Moonbow were calibrated and now clearly visible through the lens of the camera, capturing the phenomena as nature intended.
The #TrueColors Moonbow has been inspired by OnePlus’ partnership with Hasselblad, one of the world’s leading manufacturers of cameras and lenses. Hasselblad is renowned for their iconic design, uncompromising image quality, and exquisite treatment of natural colours. The OnePlus 9 Series with Hasselblad Camera for Mobile features Hasselblad’s iconic natural color calibration.
OnePlus has also partnered with acclaimed photographer Mike Kus, to show how to capture that perfect authentic shot. Here he gives a snapshot of tips are tricks for budding photographers.
The OnePlus 9 Series is OnePlus’ biggest leap forward in camera quality, achieved through its long-term partnership with legendary professional camera manufacturer Hasselblad, whose cameras have immortalized some of the most iconic faces and events in modern history – including man’s first steps on the moon. OnePlus’ new flagship camera system, Hasselblad Camera for Mobile, brings multiple breakthroughs in smartphone photography, centered around the company’s new standard for smartphone color performance – Natural Color Calibration with Hasselblad – and premium hardware for improved image quality. The OnePlus 9 Series also offers powerful performance with the latest Qualcomm® SnapdragonTM 888 mobile platform, the superior Fluid Display 2.0 with a DisplayMate A+ rating, and industry-challenging fast charging solutions, Warp Charge 65T and Warp Charge 50 Wireless. OnePlus and Hasselblad jointly calibrated the OnePlus 9 and 9 Pro sensors, carrying out numerous lab tests using Hasselblad’s high standards for color. They then worked together to optimize hundreds of real-life scenes through computational photography to fine tune the color based on their mutual understanding of color performance as well as smartphone users’ needs and habits.
The Moonbow is the brand’s first step in its #TrueColors campaign encourages people to share pictures that authentically reflect their locality, and to reverse the acceptance of the doctored and filtered images that have become custom.
Over the next four weeks, entrants will be set weekly themes on the subject of true: True Attitude, True Love, True Freedom and True You, and each week Hasselblad photographer Julius Hirtzberger will choose the winner who will receive a OnePlus 9 Series handset and other goodies. There will also be an opportunity to enter the True World Experience competition, where six winners will each be given the chance to travel to one of six continents, documenting it all on the OnePlus 9 Series.
Share your photos on your Instagram using #TrueColors and you will be entering the OnePlus #TrueColors competition. Visit @oneplusunitedkingdom for more details.
Please read…
TheAppWhisperer has always had a dual mission: to promote the most talented mobile artists of the day and to support ambitious, inquisitive viewers the world over. As the years pass TheAppWhisperer has gained readers and viewers and found new venues for that exchange. All this work thrives with the support of our community.
Please consider making a donation to TheAppWhisperer as this New Year commences because your support helps protect our independence and it means we can keep delivering the promotion of mobile artists that’s open for everyone around the world. Every contribution, however big or small, is so valuable for our future.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
