Hahnemühle officially honoured as ‘Brand of the Century’
We are delighted to learn that Hahnemühle has been named German ‘Brand of the Century’ for the third time in a row. The paper manufacturer and its worldwide distributed products will now carry the prestigious award and the associated brand logo for a further three years. Hahnemühle´s new brand logo Hahnemühle Brand of the Century 2022. This is one of our main papers that we use within our online gallery and each print is breathtaking.
If you have not yet visited or purchased one of our limited edition prints from our gallery, please take a look here.
“We are proud to be recognised as an icon of the German economy once again. Especially during the time of the Corona crisis, we proved why we live up to the title ‘Brand of the Century’: We were and are always approachable for our customers in more than 130 countries around the world and have our products available. We have developed new products together with partners and done a lot in terms of sustainability,” says Jan Wölfle, CEO Hahnemühle Group.
For the third time in a row, after 2016 and 2019, an advisory board of top brand experts has evaluated Hahnemühle as ‘Brand of the Century’. With the renewed award, the manufactory has confirmed its place in the top rank of well-known German brands.
“The award is a first-class label for our new business unit ‘Stationery’ and a unique selling point in the industry of life science/filtration sector. In 2022 we as ‘Brand of the Century’ will also celebrating our invention of Digital FineArt papers for inkjet printing 25 years ago,” Jan Wölfle is pleased about the current award and gives a little preview for the months ahead.
As ‘Brand of the Century’ Hahnemühle is represented in the globally recognised trademark register ‘German Standards’. The ‘Brand Bible’ is published every three years by the renowned publishing house DIE ZEIT and presents around 200 traditional and innovative German brands such as Hahnemühle.
Dr Florian Langenscheidt, publisher of the Brands of the Century for over 20 years, describes his intention for this special award as follows: “Brands are promises of exceptional performance and perfection in every detail, of quality and tradition. They give us the feeling of having chosen the best, the most beautiful and the most elegant. German Standard Brands of the Century rolls out the red carpet for these stars. They are an overall showcase of the German economy, of the world-renowned “made in Germany”.
Please help us
TheAppWhisperer has always had a dual mission: to promote the most talented mobile artists of the day and to support ambitious, inquisitive viewers the world over.
As the years pass TheAppWhisperer has gained readers and viewers and found new venues for that exchange. All this work thrives with the support of our community.
Please consider making a donation to TheAppWhisperer as this New Year commences because your support helps protect our independence and it means we can keep delivering the promotion of mobile artists that’s open for everyone around the world.
Every contribution, however big or small, is so valuable for our future.
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
