Global consumer spending on Apps reached $32.5B in Q1 ’22
A tradingPlatforms.com analysis concludes that In-app purchases across all niches raised $32.5B. This figure represents a 0.6% gain from the $32.3B that the sector raised in Q1 2021.
Apple’s marketplace had the lion’s share of the revenues, more than doubling Google Play’s. The App Store grew its revenues to 21.8B, a 5.8% uptick based on year-on-year (YOY) terms. Meanwhile, Google Play recorded over $10.7 billion in consumer spending, which is a decline of about 8.5% from the $11.7B it raised in 2021.
TradingPlatforms.com’s Edith Reads links the tanking of revenue in Q1 2022 to market corrections. She says, “The onset of the pandemic saw an uptick in in-app spending leading to the hyper-growth in revenues that the sector recorded. Fast forward to now, normalcy is returning after many nations eased their containment measures. Therefore people are redirecting their funds to other priority areas.”
Which were the best performing apps?
TikTok was the top-grossing non-game application overall. It also topped the charts on the App Store and amassed $821 million in sales. However, it played second fiddle to Google One on Google Play, where the latter topped with revenues of roughly $250M.
Chinese publishers contributed three of the highest-earning games overall and on the App Store. Tencent’s Honor of Kings took the top spot after generating $735.4M. PUBG Mobile was second with an income of $643M, while Geshin Impact was third after earning $551M.
NCsoft’s Lineage W was the top-earning game on Google play. Second and third places went to Coin Master and Candy Crush Saga. Mobile games reported a 7.1% fall in consumer spending YoY to stand at $21B. Both stores’ Q1 2022 revenues dropped, with Apple shedding 2.3% or $12.9B of its Q1 2021 figures. Similarly, Google play lost 13.8% or $8.1B.
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Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
