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New- Datacolor® Spyder Checkr Photo; Helps You to Get Colour Right from the Start

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Datacolor is expanding its popular Spyder Checkr product line with the Spyder Checkr Photo – a pocket-sized, colour reference tool for camera colour correction in with ultra-matte colour patches. In combination with the included software, colour correction data for hue, saturation and luminance are calculated based on a reference shot and made available in the form of an HSL preset, for example, in Adobe Lightroom Classic. This facilitates and optimizes work processes and ensures colour consistency across the series of shots before post-production. In this way, the colour characteristics of individual lenses, different camera systems and image sensors can be coordinated.

The Spyder Checkr Photo also shows its strengths where camera and RAW converter automatics reach their limits. For challenging subjects that include specific brand colours, monochromatic scenes, pastel colours, low and high key shots or portraits with finely graded skin tones, automatic systems often do not deliver satisfactory results. In contrast to using just a white balance with a grey card, the advantages of a Spyder Checkr Photo colour reference card combined with its software, include that individual colours are analysed and corrected if they deviate from the original hues. Colours that do not deviate remain untouched.

The ultra-matte colour patches have extremely low reflectivity regardless from which angle you look at the colour chart. The importance of matteness in colour targets cannot be overemphasized, since this minimises handling errors. Too often a colour card is used in a photo shoot or video production, with little to no attention paid to whether a reflection, caused by a light or flash applied from the side, had occured. This results in additional colour correction later in post-production.

Spyder Checkr Photo offers the company’s most comprehensive collection of color targets that includes 62 target patches in 4 interchangeable cards for all types of photography: expanded skin tones for portraits; large targets for easy white/grey balancing; 24-step grey scale for perfect exposure and instant dynamic range check.

Spyder Checkr Photo is compact and secured in a durable, rugged case – perfect for tossing into your camera bag or pocket whether you’re on-the-go or on location.

The use of innovative methods of colour target development reflects Datacolor’s commitment to colour accuracy, from the selection of premium paper that conforms to ISO 9706 standards – meeting exacting requirements for age-resistance – to high-quality inks that offer long-lasting color integrity.

“Photographers have long been asking for more matte colour targets, that limit reflectivity for more precise colour. We’re happy to say that we’ve heard you, and through our new Checkr-Matte printing system, we’re able to provide ultra-matte targets for unsurpassed colour accuracy regardless of lighting conditions,” notes Casey Krugman, Product Manager, Consumer Solutions for Datacolor.

Available now (£ 99.99 MSRP) at Amazon here

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com