Apple proudly presents the iPhone 16 Pro and iPhone 16 Pro Max
Apple has revealed the iPhone 16 Pro and iPhone 16 Pro Max, which are equipped with the A18 Pro chip to fully utilise Apple Intelligence.
These new Pro models feature larger displays, Camera Control, advanced pro camera capabilities, and significantly improved battery life.
In Cupertino, California, Apple unveiled the iPhone 16 Pro and iPhone 16 Pro Max, emphasising the potential of Apple Intelligence with expanded display sizes, advanced creative features, and impressive graphics for immersive gaming powered by the A18 Pro chip. With Apple Intelligence, iPhone users can now access a personal intelligence system that provides relevant insights based on individual context while ensuring user privacy.
The new Camera Control feature offers quick and intuitive access to the advanced camera system. The iPhone 16 Pro and iPhone 16 Pro Max come with a new 48MP Fusion camera with a faster quad-pixel sensor, enabling 4K120 fps video recording in Dolby Vision—the highest resolution and frame rate ever seen on an iPhone.
Additionally, they introduce a new 48MP Ultra Wide camera for higher-resolution photography, including macro shots, and a 5x Telephoto camera on both Pro models. The robust titanium design boasts the largest displays ever on an iPhone, the slimmest borders of any Apple product, and significantly enhanced battery life.
The iPhone 16 Pro Max offers the best battery life ever seen on an iPhone.
The iPhone 16 Pro and iPhone 16 Pro Max will be available in four captivating finishes: black titanium, natural titanium, white titanium, and desert titanium.
Pre-orders will commence on Friday, 13 September, with availability from Friday, 20 September.
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, stated, “Powered by the faster, more efficient A18 Pro chip and built with Apple Intelligence, the iPhone 16 Pro and iPhone 16 Pro Max represent the pinnacle of our iPhone lineup. These models offer our customers an extraordinary leap forward, whether editing a photo, rewriting meeting notes for a polished tone, or capturing their next masterpiece in 4K120 fps Dolby Vision—while enjoying remarkable battery life.”
Apple Intelligence on the iPhone 16 series leverages Apple silicon and generative models to understand and create language and images, streamline app actions, and draw on personal context to simplify everyday tasks while prioritising privacy.
Apple Intelligence will be available as a free software update, with the initial set of features launching next month in U.S. English and expanding globally. The iPhone 16 Pro and iPhone 16 Pro Max offer the slimmest borders of any Apple product and larger display sizes—6.3 inches on the iPhone 16 Pro and 6.9 inches on the iPhone 16 Pro Max.
Both models feature Super Retina XDR displays with Always-On and ProMotion technologies, providing exceptional clarity and responsiveness. The titanium design is strong yet lightweight, paired with the latest Ceramic Shield for twice the toughness compared to other smartphones. The new mechanical architecture and larger batteries significantly boost battery life. The new Camera Control feature introduces a new level of versatility to the pro camera system. It includes a tactile switch for a satisfying click experience, a high-precision force sensor for light press gestures, and a capacitive sensor for touch.
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Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
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