More workers are working from home now than ever before. With the ongoing pandemic, companies must ensure their workers’ safety by letting them finish their tasks at home. This also means that when a company is looking to hire new people, the only option is hiring workers remotely without getting to test their performance in person. As an HR rep or hiring manager, this can be intimidating. Still, it increases the company’s geographical coverage and lets you recruit people worldwide. One effective way to manage remote hiring is by using an employee skills matrix to identify and evaluate each candidate’s specific competencies. This tool helps streamline the hiring process by…

We all know companies use images to sell us products; but most of us don’t know the psychological reasons behind it.  You’ve probably heard of subliminal marketing, which was widely used by big brands in the 1950s, whereby companies inserted subtle imagery into advertisements in a bid to sell more. While that doesn’t sound bad in itself, a lot of brands came under fire for planting images not associated with their products, in order to make them more appealing to a wider audience.  Ultimately banned in 1958, subliminal advertising paved the way for the discreet, ingenious marketing companies use today. So let’s take a look at 3 major psychological techniques…