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iAds En-Route To Japan
Apple and The Dentsu Group announced, 11/09/10, a partnership to expand Apple’s iAd mobile advertising network to Japan in early 2011. Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone® and iPod touch® users. iAd was launched in the US in July and has emerged as a powerful new way for leading brands to reach the tens of millions of iPhone and iPod touch users, while providing a significant new revenue stream for developers. “After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network,…