-
Apple Dubai Mall Opens April 27
Apple today premiered its newest store in the Middle East, Apple Dubai Mall, with a 186-foot curved storefront and balcony overlooking Burj Khalifa and the Dubai Fountain. Envisioned as a space for the community to gather, learn and be entertained, Apple Dubai Mall will serve as a venue to watch the spectacular evening fountain shows and host Apple’s new global in-store experience, “Today at Apple,” also announced today. “We view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community,” said Angela Ahrendts, Apple’s senior vice president of Retail. “And what better place to come together than overlooking…
-
“Today at Apple” Bringing New Experiences to Every Apple Store
Apple today announced plans to launch dozens of new educational sessions next month in all 495 Apple Stores ranging in topics from photo and video to music, coding, art and design, and more. The hands-on sessions, collectively called “Today at Apple,” will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programmes. “At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president of Retail. “‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local…