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"I’d like the teams that worked on this to stand up — give them a round of applause. And as always, I’d like to thank everyone’s families. They support us and let us do what we need to do. They make it possible for us to work our tails off."
"The hardware and software need to intertwine more than they do on a PC. We think we’re on the right path with this."
"This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are pos-PC devices that need to be easier to use than a PC, more intuitive."
Steve’s back but think its finishing now ..
"We think 2011 is clearly the year of iPad 2…"
"So iPad 2 — amazing product. Faster, lighter, thinner. Cameras and gyro. iOS 4.3 and FaceTime. iMovie and GaragrBand. 3G on AT&T and Verizon. Same battery life. Same prices. Black and white. Smart Covers."
"So, GarageBand for iPad. This is no toy. You can use this for real work. I cannot tell you how many hours teenagers are going to spend making music with this."
Steve is out. "I’m blown away with this stuff. You know, playing your own instruments. Or using the Smart Instruments. Anyone can make music now."
"This can record up to 8 tracks. Let’s put that in perspective — back when the Beatles did Sgt. Peppers, you could only do four tracks, and the machine was the size of a washing machine."
"Once you’ve laid down one recording, that’s the first step to writing a song. That’s where the track view comes in."
"We’ve got great guitar amps and effects… but you know there are a lot of people who don’t play guitar. So we created Smart Instruments. Here you see an acoustic guitar, but one that anyone can play…"
"Another great feature of these drums is that your kids can play them… with headphones on."
If you hit the rim of the snare you get rim sounds, you can move from bell outward on the cymbals and the sounds change accordingly.
"Some great sounds here. Let’s bring up the classic rock organ. The look changes to match a real B3 organ." drums being demoed now, fab, can’t wait to try it.
"Some great sounds here. Let’s bring up the classic rock organ. The look changes to match a real B3 organ."
"Now we’re only seeing some of the keys because this is only a window into a much larger piano." You can toggle octaves.
There’s a toggle for the sustain pedal. "Another thing about a piano is that you can play with dynamics… the sound is different when you tap softly or with force. How do we do that? With the accelerometer.
"The first thing you see is an instrument browser. They turn the iPad into a musical instrument that you can play where ever you go. Here’s a grand piano… and it’s not just a grand piano. Clavinet, some great synths… let’s stick with piano."
"Touch instruments, you can plug in a guitar if you want, but it’s got touch instruments. Guitar amps and effects, 8 track recording and mixing, 250+ loops…"
"Next up… GarageBand for iPad."
"And that is the new version of iMovie on the iPad 2."
New sharing options… YouTube, Facebook, Vimeo and more.
"We’ve also done a lot of work in the audio area."Over 50 sound effects come with iMovie. I hope they have the Wilhelm Scream.
"The first one is iMovie for iPad."
"In addition to these two apps being built into iOS 4.3, we have two other new apps. And we like doing apps. It can set the bar. It sets the bar high for developers."
"Next is FaceTime. It’s the best and easiest way to video conference. We’re bringing it to the iPad. You can FaceTime between two iPads, between an iPad and an iPhone, or between an iPad and a Mac."
"Next, the iPad 2 comes with these new cameras. And we’ve built in some new software — starting with Photo Booth. "Here I have an iPad 2 which is mirrored up there. Let me launch Photo Booth. The iPad 2 is so powerful that we’re looking at 9 live video streams at once."