iOS – 645 PRO – Coming Soon
The developers of the very popular iPhone Photography apps 6×6 and 6×7, contacted us yesterday to inform us of their upcoming new app, 645 PRO. It continues the tradition of being influenced by the world of Medium Format photography, but this time the inspiration is more modern high-end film and digital cameras. And, like today’s MF cameras, 645 PRO’s focus is on providing market-leading image quality above all else.
With 645 PRO, iPhone photographers finally get the chance to save RAW data, that can then be introduced into a professional workflow. That’s a must-have feature for some, but many photographers will be happy with the simplicity (and smaller files) of true Lossless JPEGs, another of the development options provided by 645 PRO.
Then there’s the handling. 645 PRO handles like a camera, not computer software. The feedback the developers received was remarkably consistent: "we don’t mind a minor learning curve if we have a tool where everything’s at our fingertips".
With 645 PRO, all the controls are "on-camera", with no menus or settings screens. Whether you want to lock focus, exposure or white balance, switch between Spot and Multi-Zone metering (another 645 PRO innovation), or dial in one of the five Backs or seven top-quality Film Modes, it’s all just "there". And control is backed up by information, from real-time readouts of shutter and ISO settings to (yet another first) a live histogram.
645 PRO—it feels like a pro camera. Because it is one
645 PRO has been designed, from the ground up, for professional and serious amateur photographers. So it works the way a camera works, not some piece of computer software.
Every setting is managed directly from the camera—no layers of menus to negotiate. You have instant access to everything that can be controlled, from focus/exposure and white balance locking to a 645 PRO-exclusive choice between spot and multi-zone metering.
And you have all the information you need, all the time, including a real-time ISO and shutter-speed reading and even a live histogram!
645 PRO—pro-quality output, for the first time
645 PRO is the first and only iPhone camera app to give you RAW image data*, a workflow essential for many professionals. Its JPEGs, too, are of a quality typically associated with higher-end digital cameras, with the option to save "lossless" JPEGs.
The JPEGs are enhanced by 645 PRO’s seven gorgeous Film Modes, inspired by classic film stock as used by top photographers from the 1960s through to the present day. You’ll get photographs from your iPhone like you never imagined!
645 PRO—coming soon to an iPhone near you!
645 PRO will soon be exclusively available from Apple’s iTunes App Store.
Check Out The Demonstration Video
Highlights
*Maximum manual control, minimum fuss
*Great low-light performance (Night Mode goes to 1 sec.)
*Two-stage shutter: “half press” provided by tap-hold
*Live preview and real-time LCD readout: see what you will capture and all relevant data (shutter/ISO/histogram)
*Switchable “backs”: five classic medium-format ratios
*Selectable film modes: seven professional color and B&W options inspired by classic print and transparency stock
*True “film-look” output saved as high-quality or lossless JPEGs, optional RAW file (via iTunes sharing)
Film modes
F4 – subtle, fine-grain B&W
H5 – high-contrast, high-grain B&W (think high-
speed neg/hard paper)
T3 – classic medium-grain medium-contrast
monochrome
C42 – fine-grain color printing
E6K – a cooler style of transparency FC5 – rich, saturated: great for nature K14 – warm as toast, with rich blacks
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
13 Comments
Mike Hardaker (Jag.gr)
I just want to clarify that the the “RAW image data” is not actually saved in a Camera RAW file format, but as a TIFF. Some people have been confused by this and it really isn’t our intention to mislead. However, the pixel data has never been through a JPEG compression process and is otherwise entirely unmolested by the app, which gives the photographer the “cleanest” possible starting-point for making their own adjustments.
(Also, we’ve made a last-minute decision to compress the TIFFs with non-lossy LZW so they’re somewhat smaller than the “lossless” JPEGs, as it happens…)
Calisson
I don’t think it makes sense to refer to the app’s ability to give the photographer RAW image data, and then say “it’s not really RAW, as in camera RAW file format, and we don’t mean to mislead anyone.” Why call it RAW at all, then? Anyone who knows the term RAW will assume you mean “camera RAW format”!
Mike Hardaker (Jag.gr)
That’s not what our research told us, though. I’m really sorry that you feel the term RAW has such a narrow meaning and that, therefore, we’re misusing it. However, others honestly do feel differently!
Calisson
Well, I am willing to be wrong! Any idea on the pricing?
Mike Hardaker (Jag.gr)
Sorry – $2.99, €2.39, £1.99, and so on…
David
Looks like one I’ll have to have! Any idea on release date?
Mike Hardaker (Jag.gr)
Soon. The App Store review process is the key variable that affects exactly how soon!
Joanne Carter
Keep checking back to theappwhisperer.com David, as soon as it goes live, we’ll be letting you know about it!
Jenny
Look is great
xbeta
Awesome! Cannot wait to try! 😀
Hanselico
So what is the purpose of the app if you can’t “handle” the “RAW” data on iPhone or iPad apps like Filterstorm, Snapseed?
Don’t mean to be sarcastic but maybe I’m missing something.
Thx
Tanci
This is quite exciting news, looking forward to it and the ability to set some of my own functions for a shot. Tiff…sounds great to me!
Mau
Love 6×6 and 6×7 Apps from Jag.gr!!!! Focused on taking quality pictures….Really looking forward to this new Camera App. Can’t wait……fingers crossed Apple releases it to the store soon….