Snapguide Integrated With Pinterest – Creates Potential Advertising Possiblities
The first Apple app to integrate with Pinterest has just been announced to huge acclaim. Snapguide updated its app on Wednesday this week with the facility to share to Pinterest. Snapguide originally launched on 29 March and has ‘hundreds of thousands of users’ that average more than 23 minutes within the app with 7.6 million items shared to Facebook so far.
Snapguide founder and CEO Daniel Raffel talked with Adweek about how that happened.
“Basically Pinterest was interested in exploring ways that they could [entice app developers to build somethng that would] enable sharing [via Snapguide]. So one of their engineers came over and spent a couple hours over a weekend working with us in the office, and we basically built this with them,” Raffel said. For users to share to Pinterest through Snapguide, they must have the Pinterest app downloaded to their iOS device.
Adweek cut a good article they discuss how despite the fact that Instagram built an awesome product, it was largely built on it users base through Facebook and Twitter platforms, allowing users to share their content to the social networks and of course don’t forget Instagram’s $1 billion sale to Facebook.
No sooner had the Snapguide and Pinterest partnership beeing annouced when Raffel was ‘fielding’ calls from brands within hours and is currently in talks with “a few publicly traded billion-dollar companies” .
Raffel explained the outlook for Snapguide, ‘“At some point in the near future, we’re going to enable a way for users to browse by topic, and you can imagine a scenario where some topics are sponsored by third parties and the content that exists in those topics could be curated or even created by the sponsor.” Raffel added that Snapguide’s first brand partnership will bow within the next month’.
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
