Snapguide Integrated With Pinterest – Creates Potential Advertising Possiblities
The first Apple app to integrate with Pinterest has just been announced to huge acclaim. Snapguide updated its app on Wednesday this week with the facility to share to Pinterest. Snapguide originally launched on 29 March and has ‘hundreds of thousands of users’ that average more than 23 minutes within the app with 7.6 million items shared to Facebook so far.
Snapguide founder and CEO Daniel Raffel talked with Adweek about how that happened.
“Basically Pinterest was interested in exploring ways that they could [entice app developers to build somethng that would] enable sharing [via Snapguide]. So one of their engineers came over and spent a couple hours over a weekend working with us in the office, and we basically built this with them,” Raffel said. For users to share to Pinterest through Snapguide, they must have the Pinterest app downloaded to their iOS device.
Adweek cut a good article they discuss how despite the fact that Instagram built an awesome product, it was largely built on it users base through Facebook and Twitter platforms, allowing users to share their content to the social networks and of course don’t forget Instagram’s $1 billion sale to Facebook.
No sooner had the Snapguide and Pinterest partnership beeing annouced when Raffel was ‘fielding’ calls from brands within hours and is currently in talks with “a few publicly traded billion-dollar companies” .
Raffel explained the outlook for Snapguide, ‘“At some point in the near future, we’re going to enable a way for users to browse by topic, and you can imagine a scenario where some topics are sponsored by third parties and the content that exists in those topics could be curated or even created by the sponsor.” Raffel added that Snapguide’s first brand partnership will bow within the next month’.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
