Fujifilm Launch New Smartphone Printer and App!

Fujifilm is launching a smartphone printer, the Instax SHARE SP-1, that enables easy creation of Instax prints using images sent wirelessly from a smartphone.

Fujifilm’s range of Instax instant cameras, which output photos in the traditional analogue style, has enjoyed a huge surge in popularity recently. This has led to requests from users who wish to produce ‘Instax-style’ prints from their smartphones. The Instax printer is a neat, compact unit measuring 101.6mm x 42mm x 122.5mm and weighing just 253g. It produces a print in a mere 16 seconds and uses standard Instax Mini film for its output.

Together with the release of the printer, Fujifilm is also unveiling a free Instax app that is compatible with iPhones and Android models. This app enables users to send their smartphone images to their Instax SHARE SP-1 wirelessly and then print them in Instax frames. The app also offers various features such as image enlargement/reduction and filters including black & white and sepia.

A wide range of templates is also available via the app, making photo printing more flexible, fun and creative. The Real Time Template, on which the date, time, place, weather, temperature and humidity are printed on the photo, makes it ideal for holiday snaps. With the Limited Edition Template, each print is marked with a serial number which is perfect for parties or nights out. On SNS Template, images uploaded to Facebook and Instagram can be printed with the profile photo and the number of likes.

Gabriel Da Costa, product manager for professional film, made this comment: “Fujifilm’s Instax cameras are the perfect antidote to the disposable digital age and the format is hugely popular with the 15-30 age group. Instax has a really passionate following and our social media channels are full of examples of creative and imaginative instant photography. I’m sure the release of the Instax SHARE SP-1 will help to further inspire young photographers to take, preserve and physically share their images.”

The Instax SHARE SP-1 will be available in the UK from early March, with an RRP of between £140 and £150.


Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]