Waterlogue was released in December 2013 and quickly rose to the number 1 spot in Japan and number 2 in the US app store. Over 150k copies have been downloaded so far.
“The idea behind Waterlogue is that we wanted non-artists to be able to see the world as an artist might—to give people access to a creative tool that doesn’t require any training,” says Balestrieri, founder of Tinrocket, LLC. “We were inspired by what creative people like artists and architects carry with them for visually documenting the world when on-the-go: things like Moleskine watercolor sketchbooks and these little homemade kits of watercolor pigments stowed inside repurposed Altoids tins. The spontaneous and personal nature of the images they create with these tools inspired Waterlogue.”
The technology required to create authentic, real-feeling watercolor images from digital photographs took a year to perfect. “There are apps out there that apply a watercolor-type filter to images,” Balestrieri, who himself has a background in art and design, notes, “but they don’t really approach anything made by a person: which details to leave in, which to take out—all of the little decisions that make a painting communicate the essence and spirit of a scene, instead of a straight depiction of reality. It was really important to us that Waterlogue could faithfully execute this kind of visual perception in a convincing and compelling way.”!
Usually Waterlogue retails for $3.99/£2.99 but today it is available for $2.99/£1.99. If you haven’t picked it up yet, now is a good time to do so. Click here to download.
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]