Global smartphone manufacturer, Huawei, has joined forces with youth culture magazine, Dazed, to create an initiative that is designed to unlock the potential of future talent and celebrate creative individuals that view the world differently. ‘Reveal the Real You’; is a community-led photo project that will see three collaborators awarded a £10,000 bursary to donate to the community cause of their choice. The project is the latest partnership from Huawei that aims to inspire people to use their smartphone as a tool of self-expression.
Evidenced by its partnership with Leica, the camera brand that democratised photography by taking cameras out of the studio and onto the streets, Huawei believes in photography as the medium through which anyone can share their stories and opinions thanks to its smartphones. ‘Reveal the Real You’, harnesses the power of mobile phone photography, making it possible for anyone to shine a spotlight on communities, causes and ideologies that they feel passionately about.
The campaign officially launches at the Peckhamplex cinema on 4th September 2017 with a large-scale street exhibition which will be open for three days featuring images shot by emerging photography talent and Peckham local, Campbell Addy who has used the project as an opportunity to shine a light on social diversity within the local creative community. His ten images, include a portrait of King Owusu who featured in the historic all-black Pirelli 2017 calendar.
Commenting on his work, Campbell said: “I want to shine a light on the artists of South London, breaking down the expected view of artists as the privileged middle class. I am championing the people of Peckham who are ‘doing the most with the least”.
Campbell’s images are shot on the Huawei P10 and serve as a call to action – inspiring other young people to pick up a camera and document the causes and community that have had an impact on their lives. People interested in entering simply need to share a few sentences on their chosen community and 3 – 5 relevant images from their photography portfolio and as Reveal the Real You gathers momentum it will culminate in a shortlist of twenty photographers being given Huawei P10 smartphones to document their stories. A panel of expert, independent judges will then award three winners £10,000 each to donate to the charity of their choice as well as being an exhibition of their winning imagery to raise the profile of their cause further.
Andrew Garrihy; Huawei Europe, CMO said: “The photography capabilities on our phones allow anyone to take thought provoking images. Putting that power in people’s hands, has given everyone a platform to tell their story and help others understand more about their passions and beliefs through images. Reveal the Real You is simply an extension of what people do every day. We want to give inspired, committed people the opportunity to make a difference in their local community; give them a platform to get their voice heard and make things they never thought possible happen.”
Reveal the Real You is one element of a wider partnership Huawei has formed with Dazed, which will see Huawei smartphones act as the lens that shine a light on a variety of causes, creations and conversations that were previously hidden or hard to reach.
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